The purpose of the paper is to explore employees? awareness of the
entrepreneurial strategy in an organisation. We argue that employee
awareness of the clarity and flexibility of entrepreneurial strategy differs
depending on gender, age, seniority, education, and working experience. We
provide a theoretical overview explaining the interaction between
performance-oriented strategic management and entrepreneurship, based on
organisational innovation. Our study delineates the specifics of a strategic
approach to organisational-level entrepreneurship, explaining in depth the
integration of entrepreneurship and strategy. The data was collected from a
total of 39 managers and 50 employees holding non-managerial positions in 19
Serbian companies. The results of the analysis show a statistically
significant difference in employees? awareness of the clarity and
flexibility of entrepreneurial strategy, depending on gender, level of
education, and seniority. The research presents empirically and
theoretically substantiated evidence regarding the necessity to make
entrepreneurial strategy an integral part of corporate strategy and to make
employees aware of the relevance of strategy in achieving long-term
competitive advantage. Based on these considerations the results are
critically evaluated their implications and limitations are discussed, and
avenues for further research are recommended.