Using a large sample of enterprises from a survey that was simultaneously conducted in Germany, Austria and Switzerland, we study the self-reported impacts of the adoption of “green” energy saving and related technologies (GETs). Our specific interest is in how different policy instruments associate with energy efficiency, the reduction of $$\hbox {CO}_{2}$$
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emissions, and competitiveness at the firm level. A first set of equations tracks how policy relates to the adoption of green energy technologies in distinct areas such as production, transport, buildings, ICT or renewables. In a second set of equations, we test the perceived impacts of adoption by the managers of the firms. The results confirm a differentiated pattern of varied transmission mechanisms through which policy can affect energy efficiency and $$\hbox {CO}_{2}$$
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emissions, while on average having a neutral impact on the firms’ competitiveness. Further, discarding the conventional dichotomy between incentive-based versus command-and-control type instruments, the results suggest to pursue a comprehensive policy mix, where standards, taxes and subsidies each capitalize on different transmission mechanisms.