Gaya Hidup Konsumen Dalam Pengambilan Keputusan Pembelian

Abstract

Objective -To describe and determine the influence of lifestyle on purchasing decisions. Design/methodology/approach -This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings -Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions. Originality/value -The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research.

Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

“…Semakin tinggi minat konsumen terhadap produk smartphone, maka produsen/vendor smartphone berlomba-lomba memproduksi lini produk yang dapat memenuhi kebutuhan konsumen dan menarik konsumen untuk membeli produknya. Seiring dengan perkembangan zaman yang terus berubah, gaya hidup konsumen pun juga mulai berubah (Hartati et al, 2017). Untuk memilih produk, konsumen dengan gaya hidup yang cukup tinggi, biasanya akan memilih merek apa yang sedang populer saat ini.…”

The Effect of Consumer Perceptions of Products and Motivation on Purchase Decisions Canako Rice Box With a Lifestyle as a Moderation Variable

“…Therefore, before setting up a business, the company must consider what customers need and what can attract customers so that customers who have a hobby of relaxing at Canako rice boxes will be interested in visiting. As well as research conducted on consumer lifestyles that have a positive influence on purchasing decisions with a strong correlation level (Hartati, 2016). This shows that the greater the pressure of the consumer's lifestyle, the higher the purchase decision.…”

“…Lifestyle is an act in which a person lives by expressing himself through his activities, interests, and opinions (Amelia, 2022). Lifestyle is a person's pattern of living in the world which is reflected in activities, interests, and opinions (Hartati, 2016).…”

Pengaruh Brand Image, Gaya Hidup dan Kelompok Teman Sebaya Terhadap Keputusan Pembelian Sepatu Converse Pada Pelajar SMK di Kota Batam

“…Temuan penelitian ini menguatkan temuan dalam (Paendong & Tielung, 2016) bahwa gaya hidup berdampak pada pilihan pembelian. Penelitian serupa dilakukan oleh (Hartati et al, 2017) yang menemukan bahwa gaya hidup berdampak pada pilihan pembelian.…”