Gaze out of Bounds: Men Watching Men on Television

Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media

“…Jake's reading is also consistent with prior research suggesting that boys and men tend to read media images of idealized males in terms of power and action (Steinman 1992). Though stereotypical gender roles may not be fully applicable for any single consumer, these cultural conventions did seem to exert a decided influence on the personal values expressed Downloaded by [Florida International University] at 07:24 22 December 2014 Spring 1997 by our male participants and the types of media images and icons to which they related.…”

Theorizing Masculinity With/In the Media

“…However, as critics have been quick to point out, men are missing as television viewers. Apart from the tradition of film study that has theorized the male gaze and the male spectator, masculinity as a dimension of social audiences' reception practices remains invisible except in a few studies (Morley, 1986;Steinman, 1992;Fiske & Dawson, 1996). Donaldson (1993) has also critiqued the explanatory utility of Connell's concept, suggesting that the gap between the "culturally idealized form of masculine character" and what real men are means that it is unable to account for changes in the gender system.…”

A ‘Manual on Masculinity’? The Consumption and Use of Mediated Images of Masculinity among Teenage Boys in Ireland

“…According to Hanke (1998:185), 'men are missing as television viewers. Apart from the tradition of film study which has theorised the male gaze and the male spectator, masculinity as a dimension to social audiences' reception practices remains invisible except in a few studies (Morley, 1986;Steinman, 1992;Fiske and Dawson, 1996).' In Ireland, although the impact of the entertainment media is regularly alluded to in the sociological literature on masculinity, Irish media studies has not yet produced any significant work in this area.…”