Gender Influences in Garment Purchase

Abstract

The ever-evolving fashion industry is a clear reflection of the changing patterns in the social, political, technological and economic environment of a society. The past few decades have seen significant and diverse changes in consumer habits and lifestyles. At long last, garment purchase has come of age, with both male and female consumers becoming increasingly brand and fashion conscious. With the emergence of a contemporary social structure, garment purchase is no longer the forte of women alone. Research, national and international, expounds on the purchase decisions of the New Man who is becoming more fashion conscious and trend savvy when it comes to apparel. This article is an attempt to identify certain gender-based antecedents of garment purchase involvement. An attempt has also been made to identify the key drivers that influence the decision making process for garment purchase, separately for male and female customers. The findings demonstrate a paradigm shift in attitudes and purchase patterns, which can have important implications for the marketer.

Supplier Internationalization Through Upgrading in Global Supply Chain: Evidence from the Garments Industry of Bangladesh

“…Moreover, firms' participation and integration in the supply chain motivate them to access international markets (Giovannetti et al, 2015). There is no denying the fact that the fashion industry has emerged as a global industry (Sondhi & Singhvi, 2006). Rana and Sørensen (2013) argue that internationalization is the central issue for any firm in order to reap the most benefit from globalization.…”

A Study on the Growing Popularity and Purchase of Fashion Product From Online Stores in India

“…The term fashion has many connotations, the fashion industry tends to be focused on those businesses involved in the design, production and sales of clothing, accessories and footwear. 13 The International Wool Textile Organization (IWTO), in a global study 14 has mentioned that the consumers are becoming more price conscious, individualistic and demanding (value, fashion, quality/price). Research concerning online clothing shopping includes the factors that motivate and inhibit such shopping 15 , the quality and satisfaction of the clothing websites.…”

“…20 Those who have previous internet shopping experience, those who are familiar with the brands 21 , and who search for information online 22,23 were more likely to make clothing purchases online. 24 Factors affecting clothing purchases are style, quality, brand and the availability of wide range of brand and clothes diversity which were found to be positively related to online purchase by Sondhi and Singhvi, (2006). 13 Price has been reported to be a crucial purchase deciding factor for clothing.…”

“…24 Factors affecting clothing purchases are style, quality, brand and the availability of wide range of brand and clothes diversity which were found to be positively related to online purchase by Sondhi and Singhvi, (2006). 13 Price has been reported to be a crucial purchase deciding factor for clothing. Moreover online shoppers are likely to perceive that prices of products in online shops are often lower than brick and mortar stores.…”

The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India

“…However, much category‐specific research insights are not available for fashionable ethnic wear though broad academic insights are available in the fashionable clothing category in India (Sinha et al. , 2002; Sondhi and Singhvi, 2006).…”