“…The phenomenological perspective has been effectively applied on the fields of marketing and consumer research (e.g., Churchill & Wertz, 1985;Goulding, 2004;Thompson, 1997Thompson, , 1998, while in the tourism realm it is not widely utilized even though it can be a significant tool for understanding tourists' experiences as a number of studies aptly demonstrates (Andriotis, 2009;Hayllar & Griffin, 2005;Li, 2000;Masberg & Silverman, 1996;Noy, 2008;Santos & Yan, 2010;Uriely, Yonay, & Simchai, 2002). More surprisingly, phenomenological studies are sparse on the field of events despite their ostensible potential to uncover layers of meaning in the experiences of event attendees.…”