Generation Y male cosmetic consumption patterns: regression modelling

Purpose: This purpose of this manuscript is to study the effect of marketing mix on consumer purchasing behaviour in the context of the Malaysian cosmetics sector. Theoretical framework: The conceptual model for this study was developed based on previous research in the field of consumer behaviour and marketing globally. The conceptual model has four variables that affects consumer purchasing behaviour Design/methodology/approach: A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 240 respondents of cosmetic customers. Multiple regression is used to test the significance of the research model. Findings: Promotion and location are significant predictors of consumer behaviour. Promotion and location have a substantial impact on customer purchase behaviour in the local cosmetics business, although goods and price have no significance effect Research, Practical & Social implications:The implication drawn from this study aids marketing managers to focus their resource on the key variables that consumer buying behaviour. Originality/value: This study contributes information to the academia and practitioners on marketing factors that can improve the sales performance and give the organization a competitive advantage in the marketplace.

Section: Introductionmentioning

confidence: 99%

Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry

Sirajuddin,

Senathirajah,

Haque

et al. 2023

“…The key goal is to keep students satisfied which in turn will support the organization's operations to reach a competitive position that gives it success and sustainability (Bahia et al, 2023;Shanmugam & Chandran, 2022;Shrivastava, 2023). Determinants of customer satisfaction have been studied in numerous research attesting to its importance (Faisal et al, 2020;Haque et al, 2020;Nellikunnel et al 2017;Nellikunnel et al, 2015;Ogiemwonyi et al, 2018;Rahman et al, 2011;Rahman et al, 2017;Rahman et al, 2018;Yi et al,2018) For almost a decade leading to 2010, the overall number of private education entities Programme -The availability of IPTS programmes will impact the student's selection of university. According to Joseph, the most important factor in picking a university is its programmes (2011).…”

Section: Introductionmentioning

confidence: 99%

A Structured Equation Modelling Study on Factors Influencing Students’ Choices of Private Institutions of Higher Education

Wan¹,

Senathirajah²,

Haque³

et al. 2023

Purpose: The aim of this study is to examine factors influencing students’ choices of private institutions of higher education Theoretical framework: The conceptual model for this study was developed based on previous research in the field of higher education in Malaysia and globally. The conceptual model has seven variables which can influence students’ choices of private institutions of higher education. Design/methodology/approach: A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 378 respondents. Multiple regression analysis is used to test the significance of the research model. Findings: The research reveals a positive association between the following variables and the university selection decision: programmes offered, employment opportunities and education and campus facilities. Research, Practical & Social Implications: The implication drawn from this study aids the government policy makers and private higher education managers on factors that can affect student enrollement. Originality/value: The key value of this research the outcomes of this study will increase enrolment at private higher education institutions (IPTS).

“…The key goal is to keep clients happy and keep business coming which opens the doors for continuous improvement of the organization's operations to reach a competitive position that gives it success and sustainability (Bahia et al, 2023;Shanmugam & Chandran, 2022). Determinants of customer satisfaction have been studied in numerous research attesting to its importance (Faisal et al, 2020;Haque et al, 2020;Nellikunnel et al 2017;Nellikunnel et al, 2015;Ogiemwonyi et al, 2018;Rahman et al, 2011;Rahman et al, 2017;Rahman et al, 2018;Yi et al,2018) Malaysia is expected to expand at a compound annual growth rate (CAGR) of 2.9 percent from 2018 to 2023 by the year 2030. The industry is likewise heavily dependent on fossil fuels, however by 2030, a variety of power generation methods is anticipated as fossil fuels, renewable energy sources, and nuclear technology will be used in combination.…”

mentioning

confidence: 99%

The Impact of Operation Revitalisation Strategies in Power Generation Plants on Customer Satisfaction

Annathurai,

Senathirajah,

Haque

et al. 2023

Purpose: The purpose of this manuscript is to examine the influence of operation revitalization strategies and management reforms on customer satisfaction in the power plant industry. Theoretical framework: The conceptual model for this study was developed based on previous research in the field of project management in Malaysia and globally. The conceptual model has three operations revitalization variables that affect customer satisfaction. Design/methodology/approach: A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 196 respondents. Multiple regression analysis is used to test the significance of the research model. Findings: The regression results reveals that business process reengineering, agile and lean manufacturing and reconfigurable manufacturing system effects customer satisfaction. Research, Practical & Social implications: The implication drawn from this study aids project managers in providing a focus on the key variables that affect customer satisfaction in the power plant industry. Originality/value: The key value of this research lies in its findings of the key variables influencing customer satisfaction in the power plant industry in Malaysia which is currently under researched.