This paper focuses on the case of Google, the newly emerging US Internet industry and global geographical market expansion. Google's struggles in China, where Chinese domestic internet firm Baidu controls the market, has been commonly presented in the Western mainstream media in terms of a struggle over a strategic information infrastructure between two nation states -newly "emerging" global power China countering the U.S., the world's current hegemon and information empire. Is China really becoming an imperial rival to the US? What is the nature of this opposition over this new industry? Given that the search engine industry in China is heavily backed by transnational capital -and in particular US capital -and is experiencing intense intercapitalist competition, this perceived view of inter-state rivalry is incomplete and misleading. By looking at the tussle over the global search business, this article seeks to illuminate the changing dynamics of US-led transnationalizing capitalism in the context of China's reintegration into the global capitalist market.
KeywordsGoogle, Search Engine, Geopolitics of Information, Baidu, Information Empire Search engine technology is so seamlessly embedded in our daily lives that it masks immense political-, economic-, and social battlefields. While the most frequently propagated notion of the search technology is a tool for "universal access to knowledge" or "equal information access to all," it has grown to become an indispensable component of the world's cross-border information infrastructure, circulating an array of new information, commodities, services and culture over an extraterritorial network -the Internet. Today, the search engine industry sits at the fulcrum of the transnational _____________________ Corresponding Author: ShinJoung Yeo, Loughborough University London, Here East, off Waterden Road Queen Elizabeth Olympic Park, London, E20 3BS, UK Email: S.Yeo@lboro.ac.uk capitalist market system. It has woven itself not only into the information and communication sectors but also across a wide array of other industries including automobiles, manufacturing, home electronics, health, education, and fashion, reorganizing them into its own profit domains. The search engine is no longer simply an information retrieval system; rather, it is an economic infrastructure for the expansion of transnational capitalist markets as it has positioned itself strategically within the complex and dynamic extraterritorial network of the Internet. Understanding this, it is necessary to ask who shapes and controls this newly emerged critical information and communication infrastructure?Search, this essential infrastructure for the transnational market system, is dominated by the US-based search engine industry -mainly Google. As this new wave of US information industry is expanding its business profile around the globe, the US seems to be continuing its position of unchallenged information empire, controlling the major information and communication infrastructure as the country ...