The main reason for this study is the urgent need to clarify the relationship between rhetoric and intentionality in the dialogue between the politician and his audience. Rhetoric is a "blank check" for the political discourse; it is concerned with the accurate transmission of what the politician wants to convey, while intentionality aims to achieve the predetermined target, i.e. a certain targeted audience. The rhetorical turning of the language is represented by the argumentative discourse, based on concrete forms of evidence. With all these requirements, expressly formulated, it remains (as a constant) the increased efficiency, pursued within communication, although we cannot expropriate policy from its language. But the rhetoric of the political discourse is a specific one, whether we are talking about the visual or verbal communication. Most often, the messages are proving to be effective only when formulated in simple terms. The logic of the discourse, its degree of susceptibility and so on belong to a language adapted to the expectations of the audience. The cognitive and rational dimension of the discourse must be completed by the argumentative dimension. We consider that the efficiency of the political discourse depends on the way the message is conveyed, on the purpose of conveying a message as well as on the orientation towards the targeted audience. Therefore, it requires an increased attention on the part of the one elaborating and documenting the discourse.