Which national characteristics do voluntary migrants prioritize when considering destinations? Although this question is salient for policymakers, extant studies face challenges when seeking to identify how various pull factors shape destination preferences. Surveys of migrants are typically conducted after they arrive, introducing selection bias and post-hoc reasoning. Moreover, desirable national characteristics tend to co-vary, implying that observed relationships with migration flows may be confounded. In this article, we identify the destination preferences of prospective migrants by drawing on a sample of 8,500 respondents from five sending states across the Middle East and North Africa. Prospective migrants completed a series of conjoint survey tasks in which they chose between two destinations with randomly varying characteristics. The results reveal a clear hierarchy of preferences, with prospective migrants placing the greatest priority on liberal democratic governance and employment prospects. The availability of welfare benefits acted as a secondary consideration, while geographic distance and co-ethnic stock did not strongly predict initial destination preferences. While the rank order of these considerations remains consistent across national samples, our results suggest that respondents from different economic and political backgrounds vary in how they navigate potential tradeoffs between national characteristics. These findings address post-arrival bias in extant studies by revealing prospective migrants’ preferences before they interact with the opportunity structures that facilitate and restrict entry into desirable destinations.