Globalization, Identity and T-Shirt Communication

Pogner, Karl-Heinz

doi:10.2307/j.ctvh1dpz7.33

Cited by 2 publications

(3 citation statements)

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“…You can create it-affordably-on a variety of websites. Not just a T-shirt: it has become "a communication tool and identity marker" (Pogner, 2014).…”

Section: Digital Technology In Fashion Designmentioning

confidence: 99%

“…Graphic tees can be customized in a variety of ways, with logos, images, and text, which makes the wearer "a billboard for advertising, marketing, and branding, as well as [a] canvas for displaying preferences, comments, opinions and other messages" (Pogner, 2014).…”

Section: Fashion and Marketingmentioning

confidence: 99%

“…Pogner (2014) called the T-shirt “a symbol of globalization,” that actually has economic and political impact. As a “traditional” piece of Western wear, it has become “a globally used tool to express the personal and social identity of the person wearing it,” that sends messages or makes a statement about lifestyle and opinions (Ibid).…”

Section: Introductionmentioning

confidence: 99%

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The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple

Manko

2023

Journal of Information Technology Teaching Cases

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The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.

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“…You can create it-affordably-on a variety of websites. Not just a T-shirt: it has become "a communication tool and identity marker" (Pogner, 2014).…”

Section: Digital Technology In Fashion Designmentioning

confidence: 99%

Section: Fashion and Marketingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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