“…The cultural and sociological aspect of food tourism highlights the significance of social setting and culture to which a regional food, cuisine and foodways belong, given the fact that social and cultural significance of food is inherently embedded into our everyday mundane life as an integral component of various forms of identity (see, for example, Bessi ere, 2013; Cohen & Avieli, 2004;Everett, 2009Everett, , 2012Gyim othy & Mykletun, 2009;Hillel et al, 2013;Metro-Roland, 2013;Nilsson et al, 2011;Ron & Timothy, 2013;Stringfellow et al, 2013). People define themselves by gender, family, religion, ethnic group, class, city, region and nation (hood).…”