“…Thus far, however, organizational research has not explored in what ways CPDR might be beneficial to the firm itself. The conventional wisdom with regard to corporate philanthropy has traditionally been that shareholders would view such donations as a "non-productive cost" (Murray and Montanari, 1986) or a misappropriation of company (shareholder) resources without any clear relevance for firm performance (Friedman, 1970;Bartkus, Morris, and Seifert, 2002). Yet a burgeoning body of literature argues that specific, clearly identifiable social behaviors such as philanthropic donations can be considered strategic "investments" that benefit both the firm and society (Godfrey, 2004).…”