Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention

Ahn, Jiseon; Kwon, Jookyung

doi:10.1080/13683500.2019.1646715

Cited by 131 publications

(96 citation statements)

References 68 publications

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“…In our study, we can conclude that managers are strongly committed to sustainability practices. This is also in line with the trend that green practices are beneficial for hotels as they want to develop a brand, as well as tap on the green customers market [74,80,150].…”

Section: Discussionsupporting

confidence: 78%

“…Furthermore, "environmentally friendly hotel," an "eco-friendly hotel," or a "sustainable hotel" has become a buzzword within the global tourism system. For instance, "the Ritz-Carlton, Kuala Lumpur, joined the annual global environmental awareness event created by the World Wildlife Fund to highlight the threat of climate change" [150] (p. 3). Our study revealed that hotels in north Cyprus are not in isolation from the global movements and demands.…”

Section: Discussionmentioning

confidence: 99%

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Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island

2019

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Although several studies have researched the hotel employees’ environmental behavior, none has addressed the hotel employees’ perception of their respective hotels’ sustainability practices. This study aims to investigate the sustainable practices in four and five star hotels in a Mediterranean island by employing Global Sustainable Tourism Council (GSTC) hotel criteria indicators, indicators of sustainable development for tourism destinations (WTO), and the European Union’s (EU) sustainability framework for the Mediterranean hotels− “Nearly Zero-Energy Hotels” (NEZEH), and global sustainable development goals (SDG) in the context of three dimensions: social, economic and environment. The sampled hotels claim that their operation system is conformed to sustainability principles with the aim of furthering their green agenda. In this study, we aim to investigate the validity and extent of this claim. About 290 (N = 290) employees in the specified hotels were surveyed. The measurement instruments were compiled based on sustainability indicators that encompassed addressing social, economic, and environmental dimensions. The research questions contextualized around four main themes: effective sustainability planning, maximizing social and economic benefits for the local community, enhancing cultural heritage, and reducing negative environmental impacts. For the statistical and data analysis, SEM (structural equation modeling) is used. Study revealed that employees are a legitimate and credible source of information about sustainability practices. It is also revealed that as going green is becoming a means toward branding, hotels are making efforts to implement a genuine sustainability practice. Study also indicated that the majority of employees validated the sustainability practices as genuine.

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Section: Discussionsupporting

confidence: 78%

Section: Discussionmentioning

confidence: 99%

Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island

2019

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“…These antecedents include values like biospheric, egoistic and altruism (can also influence PBC and SN) (Eid et al, 2020;Teng et al, 2015;Verma et al, 2019;L. Wang, 2020), perceived benefits and risks (Agag & Colmekcioglu, 2020), consumer effectiveness (L. Wang, 2020), anticipated positive or negative emotions (Ahn & Kwon, 2020), attitude towards green practices and environmental concern (Jiang & Gao, 2019;Verma et al, 2019;L. Wang, 2020), knowledge of the environment (L. Wang, 2020) and perception of external factors like hotel image (Tanford et al, 2020).…”

Section: Attitudes Beliefs Pbc and Subjective And Personal Normsmentioning

confidence: 99%

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

et al. 2021

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The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels.The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitations and future research directions are identified accordingly. The main novelty of the study lies in the development of a unified framework of consumer adoption and consumption of green hotel products and services that calls for a multitheoretic examination of the issue. This review is among the first to consolidate the growing literature on consumer adoption and consumption of green hotel products and services.

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“…In addition to customer perceptions of a service experience, studies have focused on "destination branding" in tourism marketing and demonstrated a positive relationship between a place's brand image and its reputation (San Martín Gutiérrez et al 2018;Foroudi et al 2016;Kaplan et al 2010;Um et al 2006). Researchers have concurred that cognitive and affective associations with the destination image influence customer revisit intentions (e.g., Ahn and Kwon 2020;Hwang and Han 2016;Brown et al 2016). Additionally, satisfaction and visit frequency are related.…”

Section: Lodger Revisit Intentionmentioning

confidence: 99%

Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine

Wang

Jing

2021

Serv Bus

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The strict contactless management measures that have been implemented to control the spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide guest services in a quarantine scenario. This study examines the effect of lodgers' perceptions of the services provided in hotels under quarantine on their satisfaction and intentions to revisit. A self-administered questionnaire was distributed to 250 interviewees who had experienced lodging in quarantined hotel in Mainland China and Taiwan. A structural equation modeling technique was used to study the relationship between the model and the developed hypotheses. The study findings revealed that service perception dimensions are significantly related to customer satisfaction, and there is a positive correlation between customer satisfaction and their intentions to revisit. Moreover, the quality of hotel staff members' reliability and responsiveness was shown to be the most significant dimension of lodgers' perceptions of the services received in a quarantined hotel. Therefore, hoteliers who manage hotels that are under quarantine should carefully consider their service provisions in order to encourage lodgers to revisit.

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Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention

Cited by 131 publications

References 68 publications

Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island

Investigating Sustainable Practices in Hotel Industry-from Employees’ Perspective: Evidence from a Mediterranean Island

What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises

Understanding the perceived satisfaction and revisiting intentions of lodgers in a restricted service scenario: evidence from the hotel industry in quarantine

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