In the current article, we investigate the influence of self-construal level on procedural fairness effects, that is, the finding that fair versus unfair procedures influence people's evaluations of their relation with decision-making authorities. In two experiments, we manipulated self-construal level by activating the individual self ("I") or the social self ("We"), and we induced a control condition. Furthermore, we manipulated procedural fairness by granting versus denying participants an opportunity to voice their opinion in a decisionmaking process. Results consistently revealed stronger procedural fairness effects if the individual self is activated than if the social self is activated. It is concluded that sometimes the individual self, rather than the social self, constitutes the psychological basis for procedural fairness effects.
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Self-Construal Level and Voice Procedures 3Self-Construal Level and Procedural Justice:The Individual Self as Psychological Basis for Procedural Fairness EffectsPeople care deeply about the extent to which they are treated fairly by others. Indeed, it has been suggested that fairness is among the most important norms and values in human society (Folger, 1984). One of the most frequently studied conceptualizations of fairness is procedural justice, which is the extent to which people regard decision-making procedures as fair or unfair (Thibaut & Walker, 1975). Accumulating research indicated that perceived procedural justice has positive effects on numerous perceptions, emotions, and behaviors in virtually all domains of social life, including organizations, education, politics, the legal arena, and close relationships (e.g., Cropanzano, Byrne, Bobocel, & Rupp, 2001;Lind & Tyler, 1988;Tyler & Blader, 2003;Tyler & Lind, 1992;Van den Bos & Lind, 2002). One noteworthy finding is that perceived procedural justice influences social evaluations, such as people's evaluations of their relation with decision-makers. In the current article, we refer to these effects of procedural justice on relational treatment evaluations as procedural fairness effects (Van Prooijen, Van den Bos, & Wilke, 2002).An illustration of procedural fairness effects can be found in people's reactions to voice as opposed to no-voice procedures: People generally rate procedures that allow them an opportunity to voice their opinions to be more fair than procedures that deny them such an opportunity (Folger, 1977; see also Brockner, Heuer, Siegel, Wiesenfeld, Martin, Grover, Reed, & Bjorgvinsson, 1998;Lind, Kanfer, & Earley, 1990). In addition, voice procedures positively influence people's evaluations of their relation with decision-making authorities.Notably, when people are granted (as opposed to denied) voice procedures, they perceive the decision-maker as more polite and respectful, and believe the decision-maker to be more objective. Such procedural fairness effects are very robust and easily generalize across methods and samples (e.g., Folger, 1977;Lind et al., 1990;Tyler, 1994;...