“…In daily human life, visual and auditory input from our environment significantly determines our feelings, behavior and evaluations (Fazio, 2001;Jaquet et al, 2014;Turley & Milliman, 2000, for a review see: Schreuder et al, 2016). The assessment of the affective response of users to the auditory and visual characteristics of for instance (built and natural) environments (Anderson et al, 1983;Huang et al, 2014;Kuijsters et al, 2015;Ma & Thompson, 2015;Medvedev et al, 2015;Toet et al, 2016;Watts & Pheasant, 2015) and their virtual representations (Houtkamp & Junger, 2010;Houtkamp et al, 2008;Rohrmann & Bishop, 2002;Toet et al, 2013;Westerdahl et al, 2006), multimedia content (Baveye et al, 2018;Soleymani et al, 2015), human-computer interaction systems (Fagerberg et al, 2004;Hudlicka, 2003;Jaimes & Sebe, 2010;Peter & Herbon, 2006;Pfister et al, 2011) and (serious) games (Anolli et al, 2010;Ekman & Lankoski, 2009;Garner et al, 2010;Geslin et al, 2016;Tsukamoto et al, 2010;Wolfson & Case, 2000) is an essential part of their design and evaluation and requires efficient methods to assess whether the desired experiences are indeed achieved. A wide range of physiological, behavioral and cognitive measures is currently available to measure the affective response to sensorial stimuli, each with their own advantages and disadvantages (for a review see: Kaneko et al, 2018a).…”