Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags

Eriyanto, Eriyanto

doi:10.7454/jki.v8i3.11591

Cited by 27 publications

(58 citation statements)

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“…This study examines the differences in mobilization created by #BubarkanKPAI and #KamiBersamaKPAI. The results showed that #BubarkanKPAI was abler to create mobilization compared to the #KamiBersamaKPAI (Eriyanto 2019). #BubarkanKPAI succeeded in creating more mobilization because it was more emotional, able to create a narrative imagination and have a clear frame.…”

Section: Introductionmentioning

confidence: 95%

“…In contrast, media actors form their own sub-groups cause debate (Wonneberger, Hellsten, and Jacobs 2020). Hashtags can also make suggestions in the digital realm (Damanik 2018), and hashtags are also able to see emotional, narrative imagination and have a clear frame in the digital realm (Eriyanto 2019).…”

Section: Introductionmentioning

confidence: 99%

“…DMO-related research was also studied in the Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags by Eriyanto (2019). This study examines the differences in mobilization created by #BubarkanKPAI and #KamiBersamaKPAI.…”

Section: Introductionmentioning

confidence: 99%

“…DMO was born as a form of technological development, especially social media, where this media creates a virtual network between one user and another (Eriyanto 2019). Digital movement of opinion (DMO) consists of spontaneous online mobilization of the mass public, which temporarily turns into an active public, usually as a reaction to social problems or contingent and emotionally laden policy measures (Airoldi, Barisione, and Michailidou 2019).…”

Section: Introductionmentioning

confidence: 99%

“…This spontaneous nature also causes the short lifespan of the digital activity, e.g. only a few days or even hours (Eriyanto 2019). The 'digital opinion movement' -a conceptual combination of public opinion and social movement as manifested in the realm of social media (Barisione and Ceron 2017).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker

Prihantoro

Rakhman

Ramadhani

2021

aspikom

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This study examines the role of #PakaiMasker and #DirumahAja hashtags on Twitter on shaping the mobilization of digital opinion support, measuring the effectiveness of the comparison of a network, actors between hashtags, and digital opinions. The theory used was Digital Movement of Opinion by looking at the level of actors and systems. The method used in this research is a mixture combining quantitative and qualitative methods. Quantitatively, this research looks at the communication networks from the sample of 2,000 tweet data: 1000 tweet data #PakaiMasker with 259 actors and 334 and 1000 tweet data #DirumahAja with 359 actors and 283 relationships using netlytic and gephi. Meanwhile, qualitatively, the researchers analyzed text that described and explained social networks. The results showed #DirumahAja was more able creating mobilization compared to #PakaiMasker. The success of the #DirumahAja was due to its extensive network system that able to reach actors using Twitter in giving their opinions regarding health campaigns during Covid-19 pandemic.

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Section: Introductionmentioning

confidence: 95%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker

Prihantoro

Rakhman

Ramadhani

2021

aspikom

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#MataramIsLove on Twitter: Indonesian Football Fan Activism Towards the Kanjuruhan Tragedy

Pramesti

Muttaqien

Sukmono

2023

Communications in Computer and Information Science

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Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

Dwi Arifianto,

Junaedi,

Dewi Utami

et al. 2023

E3S Web Conf.

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Jogja-NETPAC Asian Film Festival (JAFF) is a prestigious festival in Indonesia that is a place for filmmakers to distribute their films. Film festivals are held once a year, between October and December. As of 2022, the film festival turns 17. Smart Society utilise social media as reference for making decisons. Hashtags #JAFF17 organizers use to promote events on social media, particularly Twitter. The virtual community enlivened #JAFF17 hashtags with various motivations, such as promoting films shown by JAFF or promoting the JAFF event itself. This study describes the communication dynamics of Twitter account users in interacting and communicating motivation, conducts analysis based on the typology of uploaded content, correlates it with user-generated content, and explains the process of analyzing data using third-party software for crowdsourcing and collecting data from Twitter. This study used social network analysis to analyze participants' observations based on certain keywords or trending topics, such as the use of hashtags from movie-promotion-themed Twitter accounts known as #JAFF17 hashtags. These results can be used to classify the actors involved, including the official accounts of organizers, filmmakers, audiences, and influencers. Their motivation for using #JAFF17 hashtag is to promote their own films, recommend films that are shown, and promote festival programs.

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Hashtags and Digital Movement of Opinion Mobilization: A Social Network Analysis/SNA Study on #BubarkanKPAI vs #KamiBersamaKPAI Hashtags

Cited by 27 publications

References 0 publications

Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker

Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker

#MataramIsLove on Twitter: Indonesian Football Fan Activism Towards the Kanjuruhan Tragedy

Social Network Analysis of 17th Jogja-NETPAC Asian Film Festival (JAFF) in Disseminating Films on Twitter

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