“…Furthermore, they have focused on interaction between journalists and politicians, reducing their frame of action to specific topics (David, 2009); analyzed users' use of and interaction on social media platforms from the perspective of audience studies and not journalism studies (Gil de Zúñiga; Diehl; Ardèvol-Abreu, 2016; Westerman; Spence; Van-Der-Heide, 2014); or have focused on textual analyses of specific events like catastrophes or occurrences that are not part of regular daily life Zamith, 2014). Most studies that focus on Instagram concentrate on fashion/beauty/ influencers/bloggers (Khamis;Ang;Welling, 2016;Maares;Hanusch, 2020;Marshall, 2010;Smith;Sanderson, 2015) or politicians' use of the platform for presidential campaigns (Filimonov;Russmann;Svensson, 2016;Lego-Muñoz;Towner, 2017). Finally, most of these studies have focused on Western countries with cultural, political, and social characteristics that are difficult to transfer to other realities.…”