In the low temperature confining phase of QCD or QCD-like theories it is challenging to capture the temperature dependence of observables through AdS/CFT. Using the blackfold approach we compute the quark-anti-quark linear static potential in the low temperature confining phase, taking into account the thermal excitations of the string. We find the explicit temperature dependence of the string tension and notice that, as naturally expected, tension decreases as temperature increases. We have also generalized the blackfold approach for the computation of the Wilson loops, making it directly applicable to a large class of backgrounds.