2014
DOI: 10.1016/j.tourman.2014.03.019
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Hospitality codes and Social Exchange Theory: The Pashtunwali and tourism in Afghanistan

Abstract: Highlights • Codes of hospitality in the Afghan tribal tradition of the Pashtunwali are explored • We offer insight into unknown territory through empirical data from the armed forces • A hybrid of social exchange theory amalgamates reciprocal and negotiated exchange • We note potential for post-conflict development by harnessing embedded social codes

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Cited by 54 publications
(36 citation statements)
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“…Third, studies should explore more the antecedents of website analytics, website agility and website resilience using other social exchange frameworks, for example, social exchange theory (Coulson, MacLaren, McKenzie, & O'Gorman, 2014). Fourth, studies should also explore more the outcomes of website attractiveness.…”
Section: Conclusion and Future Research Directionsmentioning
confidence: 99%
“…Third, studies should explore more the antecedents of website analytics, website agility and website resilience using other social exchange frameworks, for example, social exchange theory (Coulson, MacLaren, McKenzie, & O'Gorman, 2014). Fourth, studies should also explore more the outcomes of website attractiveness.…”
Section: Conclusion and Future Research Directionsmentioning
confidence: 99%
“…Choo and Petrick (2014) adopted SET and resource theory to examine the potential effects of agritourists' social interactions on revisit intentions and satisfaction. Finally, Coulson, MacLaren, McKenzie, and O'Gorman (2014) applied a hybrid of SET, amalgamating negotiated and reciprocal exchange when they studied codes of hospitality among an Afghan tribe.…”
Section: Proposed Conceptual Frameworkmentioning
confidence: 99%
“…Examples refer to Pashtunwali hospitality in Afghanistan (Coulson, MacLaren, McKenzie, & O'Gormann, 2014), indigenous concepts of hospitality in Aotearoa (New Zealand) (Williamson & Lindsay, 2014), and culturally embedded codes followed by Sharia-compliant hotels in Egypt (Saad, Ali, & Abdel-Ati, 2014). Sharia-compliant hotels are required to adhere to strict religious/cultural Islamic codes of ethics, service, and obligation.…”
Section: Introductionmentioning
confidence: 99%
“…Coulson et al (2014) offer insights into understanding the cultural practices of hospitality in Afghanistan. The authors make an effort to examine the manner in which the social exchange of hospitality is characterized through Pashtunwali norms.…”
Section: Introductionmentioning
confidence: 99%