“…Micro‐CSR is the study of effects and experiences of CSR activities on employees as examined at the individual level of analysis (Rupp & Mallory ). Research confirms that employees' CSR perception increases positive behaviors such as job satisfaction (Valentine & Fleischman, ), organizational identification (Kim et al, ), organizational commitment (Brammer, Millington, & Rayton, ), organizational citizenship behavior (Castro‐González, Bande, & Kimura, ), creativity (Chaudhary & Akhouri, ), and job engagement (Glavas ). However, when compared with external stakeholders, studies on organizational internal stakeholders are sparse (Chaudhary & Akhouri, ), and a very little research is conducted in behavioral context specifically exploring the effects of CSR on employee's attitudes and behaviors (Hur, Moon, & Choi, ).…”