How Campus Media Cover Sports: The Gender-Equity Issue, One Generation Later

Huffman, Suzanne; Tuggle, C. A.; Rosengard, Dana

doi:10.1207/s15327825mcs0704_6

Cited by 39 publications

(36 citation statements)

References 11 publications

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“…Publishing far fewer stories and photographs of women than men potentially increases the power of both 'presence and absence' or who is featured and who is ignored by the sports media (Entman, 1993;Huffman, et al, 2004). On TVNZ, women were virtually ignored in top story selections.…”

Section: Resultsmentioning

confidence: 99%

Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Jones¹

2013

PJR

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Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ The same pervasive strategies that relegate women's sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men's achievements were given more prominence than women's with twice as many lead stories and photographs of male athletes taking top spot on the websites' splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.

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Section: Resultsmentioning

confidence: 99%

Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Jones¹

2013

PJR

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“…Some researchers have observed that when female athletes and women's sports are covered, the coverage is similar to that of male athletes and male sports (Huffman, Tuggle, & Rosengard, 2004) and that women's consumption of sport through social media is growing (Schultz & Sheffer, 2011). Social media also represent an avenue for female athletes and women's sports leagues to promote their own agendas and connect with audiences without needing mainstream media resources as a conduit.…”

Section: Women In Sportsmentioning

confidence: 99%

The Tweet Life of Erin and Kirk: A Gendered Analysis of Professional Sports Broadcasters’ Self-Presentation on Twitter

Weathers¹,

Sanderson²,

Matthey³

et al. 2014

jsm

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Social media have been embraced by the sports world at an extraordinary pace and, as such, have become a viable avenue for sports broadcasters to redefi ne their roles as celebrities. However, given the differences in the ways females and males are utilized in sports broadcasts, it is plausible that differences also exist in how they present themselves. This study employed content analyses, guided by Goffman's (1959) seminal theory of self-presentation to compare Erin Andrews and Kirk Herbstreit's tweets during the 2012-2013 college football season. Findings indicate that both broadcasters' self-presentation fell along traditional gender lines, as Andrews primarily discussed personal items, whereas Herbstreit largely provided sports-related commentary and analysis. The results suggest that although Twitter provides an avenue for female sports broadcasters to break down gender barriers, it currently serves to reify their subordinate sports-media roles.

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“…In an examination of campus newspapers, Wann (1998) illustrated the challenge facing female athletes when demonstrating that women received significantly less coverage than men when in direct comparison with NCAA athletic participation rates and coinciding university enrollment rates. Further, in a similar investigation, Huffman et al (2004) echoed similar concerns when reporting that women received only 27.3% of the coverage in campus newspaper publications.…”

Section: Overall Gender Coveragementioning

confidence: 71%

“…The current investigation of USA Today expands literature on gender coverage allocated in sport media outlets (Cunningham & Sagas, 2002;Cunningham et al, 2004;Kane, 1988;Pedersen, 2002). While the extent of inequities have varied, the underlying trend in past content analysis research is that women are significantly underrepresented in sport-related publications when in comparison with men (Eagleman, Pedersen, & Wharton, 2009;Fink & Kensicki, 2002;Huffman, Tuggle, & Rosengard, 2004). Further, in addition to illustrating the overall gender coverage allocations (Bryant, 1980, Miller, 1975Urquhart & Crossman, 1999), scholars have also outlined the unique gender inequities facing female athletes when focusing on the coverage afforded to men's and women's similar sport teams (Cooper, 2008;Cunningham & Sagas, 2002).…”

Section: Literature Reviewmentioning

confidence: 90%