Abstract. With the increase of visualization platforms targeting novices, researchers are now focusing on gathering insights regarding novice user practices. We describe the design and evaluation of Exploration Views (EV), a system that allows novice visualization users to easily build and customize Business Intelligence information dashboards. EV provides an intuitive environment for dynamically creating, rearranging, searching and exploring multiple visual data representations from diverse data-sources. These aspects aid users to better retrieve, experiment and familiarize themselves with their data. We evaluated EV with both novice and expert dashboard designers and report here (i) how novice users interact with the system, (ii) differences in how novice and expert users react to a dashboard systems that targets both, and (iii) provide new design guidelines for practitioners building dashboard applications, on the needs of novice visualization users.