How to Design Experiences: Macro UX versus Micro UX Approach

Saucken, Constantin von; Michailidou, Ioanna; Lindemann, Udo

doi:10.1007/978-3-642-39253-5_15

Cited by 13 publications

(4 citation statements)

References 6 publications

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“…As such, the level of detail illustrated and the resolution of an interaction (the number of sketches used to illustrate the steps of a given interaction) are such that some of this detail is difficult to discern. In comparison with Be-Level TAs (needs), which are often considered at the outset of the design process, the detail described in the Motor-Level framework is potentially yet to be imagined; von Saucken et al (2013) coined the term Micro-UX scale to describe more detailed physical elements of UX. We contend that the storyboard analyzed offers a macro-scale depiction of experience and hence a limited communication of these characteristics is not surprising.…”

Section: Discussionmentioning

confidence: 99%

A method to explore strategies to communicate user experience through storyboards: an automotive design case study

Rodda

Ranscombe

Kuys

2022

AIEDAM

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An engaging user experience is an increasingly important design characteristic in the automotive industry. Compared with physical design characteristics (form, material, mechanical design, appearance), automotive designers find UX (user experience) challenging to communicate during the early stages of the design process without investing in expensive prototypes and/or models. This paper presents the development of a method to explore strategies to communicate UX through the medium of storyboards early in the design process. The method enables links to be drawn between the design tool of storyboarding and the attributes of theoretical UX outlined in theoretical frameworks. By applying this method in a case study of a storyboard created by Ford Design Asia Pacific, we identify how the theoretical attributes of UX are manifested, and we also highlight certain attributes of UX that are difficult to convey during the early phases of automotive design. This research thus contributes a method relevant to practice that assists with effectively communicating UX in early-stage automotive design where higher fidelity prototyping is unviable. Additionally, it enables the study of storyboard outcomes in the design process to assess the degree to which the intended UX is communicated. In doing so, it contributes a first step toward formalizing the analysis of UX in concept design, which in turn opens up this highly subjective area to further research in the automated analysis of conceptual design and even generative design.

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Section: Discussionmentioning

confidence: 99%

A method to explore strategies to communicate user experience through storyboards: an automotive design case study

Rodda

Ranscombe

Kuys

2022

AIEDAM

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“…The term originates from the concept of usability, thus it's scope goes beyond the notion of usability. In academia, it is commonly agreed that the general objective of UX is to provide positive experiences instead of just avoiding bad ones by improving usability when interacting with a product (Roto et al, 2009;Saucken et al, 2013). Kim et al (2011) therefore elaborate on fulfilling psychological needs to create a positive UX.…”

Section: Usability and Ux And Its Role In The Automotive Industrymentioning

confidence: 99%

“…Kim et al (2011) therefore elaborate on fulfilling psychological needs to create a positive UX. The user's internal state, the system's functional, aesthetic, and symbolic attributes, and the environment and context of use influence the perceived UX (Hassenzahl & Tractinsky, 2006;Saucken et al, 2013a). Such a comprehensive and diverse understanding of UX leads to challenges in the practical implementation (Väänänen et al, 2008).…”

Section: Usability and Ux And Its Role In The Automotive Industrymentioning

confidence: 99%

Challenges, Potentials and Success Factors in Automotive HMI Concept Development in the Early Phase in the Model of PGE – Product Generation Engineering

Hünemeyer¹,

Reichelt²,

Rapp³

et al. 2022

How Product and Manufacturing Design Enable Sustainable Companies and Societies

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The importance of UX is widely recognized by product developers among automotive OEMs. A distinctive UX shaping the brand is an important goal in the development of a new product generation. Trends such as advancing digitalization and connectivity of products open up numerous innovation potentials for UX developers. This contribution focuses on in-vehicle UX in terms of designing interactions between the vehicle and the user. In academia, theories and models to explain the phenomenon of user experience are widespread. Furthermore, numerous research approaches in the field of engineering sciences pursue the goal of making user experience measurable and evaluable. However, in the course of our literature review, we found that there is currently a lack of tools and methods that support product developers in eliciting user needs and subsequently synthesizing concepts. For this purpose, particularly the early phase of product development offers required creative freedom. However, this phase is also characterized by a high degree of uncertainty. These circumstances raise the question of which challenges product developers face when designing interactions. This paper aims to contribute to this question through a two-step descriptive analysis in cooperation with a leading German automotive group. Based on a literature review, challenges and strategic potentials were first discussed with UX experts in a workshop (n=11). From these results, a total of 28 hypotheses were derived, which were then evaluated in a second step in an online survey (n=45) by a broad set of experts. Subsequently, the challenges identified in this way were translated into four qualitative success factors to provide product developers with concrete recommendations for action. Additionally, a total of seven requirements were extracted from these factors to help product development research close the identified research gap in further prescriptive studies.

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“…Users of products in everyday life, although concerned about practical and pragmatic issues, care more about about how products enhance and mediate daily experiences. So when talking about experiences this encompasses: emotions, interactions and user-productcontext relationship over time [17,18,19,20]. Experience design is relevant for PMDs as emotional experiences have a significant role to play in how people feel about themselves and about their health and can promote as well as hinder personal health [21].…”

Section: Experience and Designmentioning

confidence: 99%

Beyond Wearables: Experiences and Trends in Design of Portable Medical Devices

Gomez

Harrison

2014

Lecture Notes in Computer Science

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The use of Portable Medical Devices (PMDs) has become increasingly widespread over the last few years. A combination of factors; including advances in technology, the pressure to reduce public health costs and the desire to make health solutions accessible to a wider patient base are contributing to the growth in the PMD market. Design has a clear role to play in the current and future context of the PMD landscape. In this paper, we identify emerging trends in the design of PMDs; including changes in the form, purpose and mode of use, and explore how these trends are likely to fundamentally impact the nature of healthcare and the patient experience from an experience design perspective. We conclude by identifying a research opportunity for design within the healthcare and PMD context.

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How to Design Experiences: Macro UX versus Micro UX Approach

Cited by 13 publications

References 6 publications

A method to explore strategies to communicate user experience through storyboards: an automotive design case study

A method to explore strategies to communicate user experience through storyboards: an automotive design case study

Challenges, Potentials and Success Factors in Automotive HMI Concept Development in the Early Phase in the Model of PGE – Product Generation Engineering

Beyond Wearables: Experiences and Trends in Design of Portable Medical Devices

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