“…This necessitates public messages within the mechanism, rather than messages sent only to the principal/designer/seller. 2 Entry costs are investigated in various contexts by Milgrom (1981Milgrom ( , 2004, Samuelson (1985), McAfee and McMillan (1987), Riordan and Sappington (1987), Levin and Smith (1994), Fullerton and McAfee (1999), McAfee et al (2002), and Ye (2004Ye ( , 2007.…”