Human Computer Interaction and Usability in the New Participative Methodology for Marketing Websites

Abstract

Technological devices and information and communications technology (ICT) have become the new tactic for communication, collaboration, and the exchange of knowledge and innovation between organizations and users. These devices include websites, system and application software, and mobile and portable devices. Nevertheless, it has been noted that these devices, including websites, still lack important functionalities and utilities, i.e. Human Computer Interaction (HCI) and usability. HCI and usability are essential in any device to allow the user to complete his/her task(s) in less time and with high-quality performance. The absence of HCI and usability aspects in technology devices and ICT will lead users to become frustrated and dissatisfied, and their loyalty will be reduced. A new coherent methodology called the New Participative Methodology for Marketing Websites (NPMMW) was developed to prevent this problem. The HCI and usability aspects are combined in the design stage, in the NPMMW, to increase user acceptance of the website, and to reduce users' dissatisfaction. This study employment an online survey (N=210) from an Australian information technology industry that allowed the collection of both quantitative and qualitative data. The study provided theoretically and practical significance contribution; that HCI and usability integration in the NPMMW would enhance users' acceptance, satisfaction, trust, and loyalty, and would minimize users' frustration and aggravation, likewise; the NPMMW methodology will assist designers and users to create an effective website that meet the requirements of users and designers. Finally, an overview of the NPMMW methodology is provided, together with proposals for further research.

Human-Computer Interactions: The Importance of Usability

“…Web developers and computer manufacturers are tasked with creating usable sites and devices that users from different backgrounds can operate with a lot of ease. While developing formal and informal websites, developers consider such stages as establishing the need, collecting information, designing and creating the website, implementing, maintaining, and piloting the website's usability (Issa & Isaias, 2014). If these stages get followed to the latter, users can hardly experience draggy and confusing websites.…”

“…CONCLUSION Conclusively, from the data, developers and users need to understand the four core principles of usability, user participation, real interaction, and Iteration (Issa & Isaias, 2014). These principles are vital tenets for the success of a website or software application.…”

“…To understand the two cogent terms, HCI and usability, the former generally denotes how humans, who are the users, interact with the computer (Issa & Isaias, 2014). While HCI might get construed as the study of people, computer technology, and how they influence each other, it is neither primarily the study of humans nor computers.…”

A Combination of Three Scales for Measuring User-Perceived Usability of a Clinical Information System: Which Approach Produces the Most Informative Results?

“…Usability as a software quality element must be considered when designing an interactive health information system [12] because the poor usability of a system can lead to a reduction in system efficiency and effectiveness, which in turn can decrease user satisfaction and trust in the system [13] and even cause a crisis [14,15]. As usability represents the most prominent aspect of the user-perceived quality of an information system [16], it is recommended to continuously evaluate the usability of health information systems to explore and solve possible problems [6][7][8][9][10].…”