“…Indeed, a few studies have begun to investigate naturalistic motivations for voluntary exposure to media images. In particular, evidence indicates that women and girls report buying fashion and beauty magazines for entertainment (Thomsen et al, 2002), for self-improvement and inspiration, for example, tips on style and grooming (Levine & Smolak, 1996;Thomsen et al, 2002), for social learning, that is, to learn how people behave (Tiggemann, 2005b), in addition to comparing themselves with the images (Tiggemann, Gardiner, & Slater, 2000). Interestingly, when Thomsen et al (2002) asked women their reasons for reading beauty and fashion magazines, they found that the frequency of reading was most strongly correlated with the motivation for self-improvement.…”