2015 International Conference on Information and Communication Technologies (ICICT) 2015
DOI: 10.1109/icict.2015.7469483
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Identification of opinion leaders in social network

Abstract: Identification of the opinion leaders in the world's largest microblogging site,Twitter, is crucial problem of social network analysis.Twitter has quick information flow and has high impact on forming opinion on mass public.This paper presents the study based on various centrality mesaure approaches for finding key players for a specific political trend on twitter. A novel weighted approach has been proposed for finding opinion leaders based on the centrality measures. Experiment has been conducted on the twit… Show more

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Cited by 14 publications
(4 citation statements)
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“…The phenomenon of virility, whereby content spreads rapidly and unpredictably across social media platforms, has become a defining feature of contemporary political communication. Memes, hashtags, and viral videos have the potential to shape public narratives, mobilize online communities, and influence public opinion [16] [9]. Political leaders who effectively harness the power of virility can amplify their reach, energize their base, and dominate online conversations.…”
Section: Figure-4-rating World Leaders Through Samentioning
confidence: 99%
“…The phenomenon of virility, whereby content spreads rapidly and unpredictably across social media platforms, has become a defining feature of contemporary political communication. Memes, hashtags, and viral videos have the potential to shape public narratives, mobilize online communities, and influence public opinion [16] [9]. Political leaders who effectively harness the power of virility can amplify their reach, energize their base, and dominate online conversations.…”
Section: Figure-4-rating World Leaders Through Samentioning
confidence: 99%
“…Opinion leaders are a group of people or accounts who have the power to bring about change and influence the masses with the ideas or thoughts they convey [6] The public is not only provided with single information, but they also get other information that may be equally important at the same time. For example, when someone searches for information regarding the number of positive confirmed patients in Indonesia, he does not only get information about what he is looking for.…”
Section: Communication Network As a Source Of Informationmentioning
confidence: 99%
“…Centrality is a structural characteristic of individuals in the network indicating the fitness of an individual within the network. Therefore, it is a natural choice to find the most critical node (opinion leader) [16]. It can help to maximise or minimise diffusion of exhibited behaviour within the network.…”
Section: Opinion Leadersmentioning
confidence: 99%
“…Previous studies explore the issues related to current and future paths of diffusion, identification of influential nodes and impact of the removal of certain links [14][15][16][17].…”
Section: Introductionmentioning
confidence: 99%