Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology

Brown, Tom J.; Dacin, Peter A.; Pratt, Michael G.; Whetten, David A.

doi:10.1177/0092070305284969

Cited by 711 publications

(670 citation statements)

References 47 publications

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“…To characterize broadly, the concept of organizational identity takes on different meanings in sociological and psychological research; sociologists often use the label to refer to how external audiences view an organization, whereas psychologists tend to use it to refer to how internal members view the organization (for a review and distinctions between "identity," "image," and "reputation," see Brown et al 2006). While these two views often agree, sometimes they do not.…”

Section: Discussionmentioning

confidence: 99%

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

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An emerging body of research consistently demonstrates that individuals in developed consumer markets value authenticity. But how individuals respond to organizations that tout their identities as authentic is not so well understood. We argue that organizational attempts at explicitly proclaiming their own identity as authentic will generally be regarded by individuals with skepticism and devaluation. Across two studies with different research designs, we find consistent empirical evidence that individuals devalue organizations making identity self-claims of authenticity. The first study analyzed authenticity claims made in the texts of menus from 1,393 restaurants in Los Angeles and their corresponding 450,492 online consumer reviews recorded from 2009 to 2016. The second study used a controlled, minimalistic experimental setting with fictitious restaurant menus that examined reactions to generic authenticity self-claims. The findings illuminate how individuals respond to organizational identity claims about authenticity and raise interesting questions about other types of identity claims.

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Section: Discussionmentioning

confidence: 99%

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

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“…In this research, we adopt a holistic perspective of the brand, which covers consumers' perceived utilitarian, as well as more hedonic, or symbolic aspects of brands. To illustrate, Brown et al (2006) define a 'brand' as the "totality of all stakeholders' mental associations about the organization" and related objects (e.g. the website; Stern 2006).…”

Section: Cbe Conceptual Developmentmentioning

confidence: 99%

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek

Glynn

Brodie

2014

Journal of Interactive Marketing

2,230

2,291

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In the last three decades an influential research stream has emerged, which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the 'consumer brand engagement' (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular interactive brand relationships, relative to traditional concepts, including 'involvement.' However, despite the growing scholarly interest regarding the undertaking of marketing research addressing 'engagement,' studies have been predominantly exploratory in nature; thus generating a lack of empirical research in this area to date. By developing and validating a CBE scale in specific social media settings, we address this identified literature gap.Specifically, we conceptualize CBE as a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions. We derive three CBE dimensions, including cognitive processing, affection, and activation. Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale, which we proceed to validate within a nomological net of conceptual relationships and a rival model. The findings suggest that while consumer brand 'involvement' acts as a CBE antecedent, consumer 'self-brand connection' and 'brand usage intent' represent key CBE consequences; thus providing a platform for further research in this emerging area. We conclude with an overview of key managerial and scholarly implications arising from this research.Keywords: Consumer brand engagement, social media, scale development, structural equation modeling 2 IntroductionIn the last three decades a powerful research stream has emerged, which highlights the nature and dynamics pertaining to specific consumer/brand relationships (Fournier 1998;Aaker, Fournier and Brasel 2004). Within this emerging body of work, consumer brand 'involvement,' which reflects a consumer's level of interest in, and personal relevance of a brand, has gained significant attention (Zaichkowsky 1985(Zaichkowsky , 1994Coulter et al. 2003). However, despite the important insights gleaned from 'involvement' research, more recently scholarly emphasis is shifting to concepts and theoretical perspectives, which explain or predict the dynamics characterizing focal interactive consumer/brand relationships more explicitly, including in specific social media settings Third, we offer a more parsimonious 10-item measurement tool comprising three CBE dimensions, relative to Calder et al.'s proposed eight-dimensional view of OE comprising 37 items.

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“…Não está no escopo deste trabalho discutir a relação entre cultura e identidade organizacional. Entretanto, defende-se que a identidade organizacional -a forma como os membros internos realmente pensam as características da organização (Brown, Dacin & Pratt, 2006) -é determinada pela cultura organizacional.…”

Section: •Identidade Organizacionalunclassified

Legitimação, Gerenciamento de Impressões e Enquadramento na Relação Organização-Stakeholder: um ensaio teórico

Mendonça

Helal

2017

R.G.Secr.,GESEC

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O ensaio teórico discute como os gestores de alto escalão buscam influenciar as interpretações das audiências em busca de legitimidade para as organizações. Argumenta-se que os gestores de alto escalão ao se relacionarem com os stakeholders engajam-se em processos de gerenciamento de impressões visando enquadrar as percepções e interpretações das audiências organizacionais à visão de realidade mais propícia a criação da imagem e da reputação que levem a obtenção da legitimidade da organização em seu ambiente social. A atividade de enquadrar envolve selecionar alguns aspectos de uma realidade percebida e torná-los mais salientes em uma comunicação, de tal modo a promover uma determinada definição de um problema, uma interpretação causal, uma avaliação moral e/ou recomendações de tratamento para o assunto descrito. Com base em revisão de literatura, o artigo propõe uma versão expandida do modelo de Mendonça e Amantino-de-Andrade (2003), sobre o processo de legitimação por meio do uso do gerenciamento de impressões organizacional, incorporando o processo de framing e a reputação organizacional.

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Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology

Cited by 711 publications

References 47 publications

The Perils of Proclaiming an Authentic Organizational Identity

The Perils of Proclaiming an Authentic Organizational Identity

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Legitimação, Gerenciamento de Impressões e Enquadramento na Relação Organização-Stakeholder: um ensaio teórico

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