35:e178-e wileyonlinelibrary.com/journal/hpm e195. e K E Y W O R D S disclosure, hospitals, online accountability, website
| INTRODUCTIONUS health care is one of the fastest-growing areas of the economy that is extensive, highly institutionalized, adheres to multiple regulatory forces, and is marked by high levels of professionalism. 1 Parties involved in health care (regulatory agencies, legislature, hospitals, insurance companies, medical providers, etc.) are faced with ever-growing pressures to provide health services more effectively, efficiently, and equitably. Previous solutions to providing better health care included reforms that focus on downsizing, privatization, performance measurements, competition in service delivery, and citizen participation. 2 All these approaches have one thing in common: a strong emphasis on accountability in improving health care performance.Health care accountability has several purposes. It helps to reduce fraud and abuse, 2 which is estimated at $60 billion per year by the National Health Care Anti-Fraud Association. 3 It also assists in ensuring compliance with procedures and standards as well as revealing gaps requiring policy attention. 2 Also, accountability contributes to improving performance and learning (such as generating a system-wide perspective on health sector reforms). 2 Hospitals play the most extensive role in the US health care industry, accounting roughly for a third of health care expenditures. 4 Being on the forefront of medical development and innovation, US hospitals (regardless of ownership) are at the forefront of improving public health. 5 When reviewing the literature on hospital accountability, we find a rather narrow focus of studies, mostly on health care delivery outcomes, such as readmission rates 6,7 and quality-of-care. 8 Some studies move beyond health care delivery outcomes and look at hospital financial outcomes 9 in terms of hospital accountability. Others focus on one particular type of hospital-nonprofit hospitals-while researching accountability practices. 10-12 While these are all important topics, they rarely address how hospitals meet the demands of a broader group of stakeholders-the public at large (patients, families, community members, etc.). For many, an organizational website is a first and most trusted resource they turn to when in need of information about a hospital. Online accountability (OA) practices are how hospitals address these expectations. OA is one of the critical dimensions of overall accountability efforts in hospitals, and not much research is available on this subject. Thus, hospital OA is a topic of this research paper.The existing empirical evidence sheds light on variations in online accountability practices (OAP) within the nonprofit sector 13-17 but not within health care organizations. This study aims to fill these research gaps by exploring variations in OAP in the US hospitals and identifying key determinants of robust OAP. The particular contribution of this research project to the scholarly community...