Impact of retailing technology during business shutdown

Rajagopal, Rajagopal

doi:10.1108/mip-08-2021-0255

Cited by 14 publications

(10 citation statements)

References 41 publications

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Section: Introductionmentioning

confidence: 99%

“…Technological progressions and the use of interactive technologies, in particular, have completely transformed consumers' shopping experience and consumer engagement landscape (Rajagopal, 2022;Flavi an et al, 2019). Augmented reality (AR) is one of the most rapidly evolving technologies being adopted in retail (Kumar, 2021;Lavoye et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Meta-analysis of augmented reality marketing

Kumar

Gupta

Chauhan

2022

MIP

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PurposeAmidst the ambiguity about the impact of augmented reality (AR) attributes on hedonic or utilitarian values, the present study aims to understand what AR attributes create hedonic and utilitarian values and how their interaction determines consumers' behavioral intention.Design/methodology/approachThe study synthesizes the results of 19 quantitative studies on AR marketing by using the meta-analysis technique.FindingsThe findings reveal that interactivity and augmentation are salient AR attributes that offer users both hedonic and utilitarian values. They are instrumental in fostering users' behavioral intention. However, interactivity does not have any direct influence on the behavioral intentions.Originality/valueBeing one of the first meta-analyses on AR marketing; theoretically, it synthesizes the statistical data of the state of art literature on AR marketing. The results of the study would allow AR practitioners to decide on their AR marketing related activities in a better way.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Meta-analysis of augmented reality marketing

Kumar

Gupta

Chauhan

2022

MIP

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“…On the other hand, the relevance of less precise information and language that is not easily understood are weaknesses that can decrease the use of e-commerce in the future and the level of satisfaction of the customer. Another important factor to encourage e-commerce is the perception of technology usefulness on shopping behaviour (Rajagopal, 2022). In the case of online retailing technology, Rajagopal (2022) demonstrates that if the customers consider that online shopping is easier to handle, they will perceive a higher level of usefulness of online retailing technology and, in this sense, influence the buying behaviour drive of the customers.…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

“…Another important factor to encourage e-commerce is the perception of technology usefulness on shopping behaviour (Rajagopal, 2022). In the case of online retailing technology, Rajagopal (2022) demonstrates that if the customers consider that online shopping is easier to handle, they will perceive a higher level of usefulness of online retailing technology and, in this sense, influence the buying behaviour drive of the customers.…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Influence of COVID-19 on online shopping behaviour, leisure and socialisation

Borges¹,

Vieira

Rodrigues

et al. 2023

MRJIAM

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Purpose The purpose of this study is to analyse the effect of health risk perceptions on the degree of decisiveness of a person towards e-commerce (e-commerce acceptance), self-awareness towards leisure and self-awareness towards socialisation in pandemic contexts. The identified gap was related to the COVID-19 pandemic, where the development of studies inherent to this context is becoming urgent. Thus, it was necessary to understand how the health risks perceived by individuals influenced their choice regarding online shopping and, simultaneously, socialising and leisure activities. Design/methodology/approach To reach this goal, a conceptual model was developed based on the self-determination theory, and data were collected from two countries (Portugal and Croatia). The model was estimated using the structural equation modelling (SEM). Findings The results showed that the perceptions regarding health risks have a positive effect on the degree of decisiveness of a person towards e-commerce acceptance and self-awareness towards socialisation. In turn, the perceptions of health risks have a positive effect on self-awareness towards leisure, not supporting the model conceptualisation. Originality/value The paper contributes to fill a gap in literature by analysing the simultaneous effect of individuals’ e-commerce motivations for leisure and socialising activities within a pandemic context. These results have significant managerial implications for several stakeholders that must communicate to the specific public regarding this type of events.

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“…The success of a digital-based innovative strategy is highly dependent on consumer attitudes towards the technology. Factors that may impact the success of a technology-oriented strategy include perceived usefulness, ease of use and perceived risk from adoption (Rajagopal, 2022;Alamoudi, 2022;Habib and Hamadneh, 2021). We focus on virtual try-on technology as a means for engaging consumers.…”

Section: Innovative Strategy: Virtual Try-onmentioning

confidence: 99%

Strategic responses to the pandemic: a case study of the US department store industry

Wang

Dresner

Pan

2022

IJPDLM

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PurposeThe study focuses on (1) the success of three strategies employed during the pandemic – two “persevering” strategies, curbside pickup and return window extension and one innovative strategy, virtual try-on technology and (2) whether the strategies are likely to be successful in the post-pandemic world.Design/methodology/approachThe authors utilize a panel dataset containing 17 department store chains in the US The panel includes weekly sales by the retailers at the city level from 2018 to 2021, encompassing both a pre-COVID-19 period and a period during the pandemic. A two-way fixed effects model, including retailer-city fixed effects and year-week fixed effects, is used to estimate department store sales.FindingsThe authors find that the two persevering strategies offset the negative impact of government-imposed containment and health measures on sales performance. On the other hand, the innovative strategy is more effective with a low level of containment and health measures, leading to our observation that virtual try-on may be more sustainable than the other two strategies in a post-pandemic environment.Originality/valueThis paper makes the following contributions: First, the authors contribute to the literature on strategies that may be used to respond to crises. Second, the authors contribute to the retail management literature, assessing the impact of the three retail strategies on department store sales. Finally, the authors compare the impact on sales of the two persevering strategies to the innovative strategy and conclude that a mix of these types of strategies may be most effective at generating short-term sales during a crisis and longer-term sales post crisis.

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Impact of retailing technology during business shutdown

Cited by 14 publications

References 41 publications

Meta-analysis of augmented reality marketing

Meta-analysis of augmented reality marketing

Influence of COVID-19 on online shopping behaviour, leisure and socialisation

Strategic responses to the pandemic: a case study of the US department store industry

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