Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Li, Yang; Xu, Xiuxiu; Song, Bo; Hong, He

doi:10.3390/su12176739

Cited by 58 publications

(40 citation statements)

References 47 publications

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“…User-generated content (UGC) refers to “content in the form of images, videos, or text posted by users through social media.” (Li et al 2020 , p. 3). UGC has been used as a powerful tool and approach for marketing by many tourism destination managers (Burgess et al 2009 ; Zhang et al 2021 ).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

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Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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show abstract

“…In tourism, repeat visits have also been accepted as an essential phenomenon at the economy level as a whole and for individual attraction. Indeed, many travel destinations rely heavily on repeat visitors (Li et al, 2020;Rodrigues et al, 2019). This study aimed to determine the effect of cognitive image on brand equity and its impact on word-of-mouth, brand commitment, and Intention to revisit.…”

Section: Results Discussionmentioning

confidence: 99%

An Integrative Model of Cognitive Image and City Brand Equity

Chan¹,

SURYADIPURA²,

Kostini³

et al. 2021

GTG

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This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding. Involving 423 tourists visiting four cities in West Java, Indonesia as an assessment of the variables studied. The results showed that the conclusions on cognitive image, city brand equity and brand commitment were low. While the other categories are classified as good. These findings also reveal the analysis of the relationship between variables, including cognitive image variables that have a significant effect on city brand equity. Cognitive image is explained through the dimensions of quality experience, tourist attraction, infrastructure environment, and outdoor activities. Meanwhile, city brand equity is measured by brand awareness, brand loyalty, and brand value. Furthermore, the results also show that the variable city brand equity has a significant effect on the variable word-of-mouth (WOM), brand commitment, and the intention to revisit. The most significant influence exerted on brand commitment. These results indicate that the condition of city brand equity affects how wordof-mouth, brand commitment, intention to revisit. This study only discusses part of the tourism activities carried out in these four destinations, so to confirm these findings it is necessary to carry out further research on various destinations and events.

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“…Their visual representation of heritage tourism destinations and the analysis of these photos may provide DMO with unique insights [65,66]. In China, short videos are very popular, and the emergence of these videos also provides a great deal of text content for the tourism industry, which can basically represent the current situation of cultural heritage communication [67]. (3) The projection image of DMO can be used to refine the theme of the tourism route to meet the personalized needs of tourists.…”

Section: Future Research Directionsmentioning

confidence: 99%

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

Yang¹,

Sha²,

et al. 2022

Sustainability

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The Zhenjiang section of the Grand Canal (ZGC) is an important part of the Grand Canal, which was listed on the World Heritage List in 2014. The purpose of this study is to analyze the projected image of the ZGC constructed by destination marketing organizations (DMO) in the WeChat official account (WOA) by using the network content analysis method to condense the image features of the ZGC on the Internet and to provide support for the brand image construction of the ZGC from the supply side. The results show that: (1) DMO pay more attention to the shipping traffic and generate less publicity regarding the literature and art of the ZGC; (2) the cognitive images that are widely promoted are river course and water transport; the emotional images in high-frequency words are less involved but are positive as a whole; (3) the brand image of the ZGC has a strong nostalgic characteristic; (4) more attention should be paid to the heritage sites in the Song Dynasty and near the river course and river outlet.

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Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example

Cited by 58 publications

References 47 publications

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

An Integrative Model of Cognitive Image and City Brand Equity

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

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