Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Killick, Elizabeth A.; Griffiths, Mark D.

doi:10.5152/addicta.2022.21080

Cited by 10 publications

(3 citation statements)

References 38 publications

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“…The increased exposure of younger persons, including children, to gambling advertisements makes them perceive gambling activities as acceptable, harmless and fun [ 28 , 29 ], making them more likely to participate in gambling activities. For instance, a systematic review by Killick and Griffiths [ 30 ] found that increased exposure to sports betting advertisement increases participation in sports betting. The authors also reported that individuals are exposed to sports betting advertisements via social media, radio, and billboards.…”

Section: Discussionmentioning

confidence: 99%

Prevalence, predictors and consequences of gambling on Children in Ghana

et al. 2022

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Background Gambling is illegal for children in Ghana. However, young people, including children, are increasingly engaged in gambling across the country. Gambling is harmful and poses developmental implications for the youth, including children. There are limited studies on child gambling in Ghana and other sub-Saharan African countries. This study examined the prevalence of gambling participation, predictors of gambling participation, and perceived harm of gambling on children. Methods A cross-sectional convergent parallel mixed methodology was used to study 5024 children aged 8 to 17 in the three ecological zones of Ghana. Binary logistic regression was used to examine the predictors of gambling participation while the qualitative data was analysed thematically. Results Overall, 3.1% of children aged 8 to 17 had ever engaged in gambling activities. Also, being a female (AOR = 0.210, Wald test = 34.413, 95% CI: 0.125–0.354), having attained primary education (AOR = 4.089, Wald test = 18.643, 95% CI: 2.158–7.749), doing paid work (AOR = 2.536, Wald test = 10.687, 95% CI: 1.452–4.430), having a friend who gambles (AOR = 1.587, Wald test = 4.343; 95% CI: 1.028–2.451), having access to radio (AOR = 1.658, Wald test = 6.694, 95% CI: 1.130–2.431) and having access to mobile phone (AOR = 0.590, Wald test = 6.737, 95% CI: 0.396–0.879) were predictors of gambling participation. Gambling is perceived as harmful by children since it is addictive, affects learning and class attendance, and makes them steal from their families to gamble. Conclusions This study demonstrated that socio-demographic characteristics (sex, age, educational attainment, ecological zone, persons taking care of children, living arrangement, engagement in paid work, radio access, mobile phone access) and gambling-related information (having friends who gamble) make children more susceptible to gambling. Researchers and policymakers should consider these socio-demographic characteristics and gambling-related information when designing interventions to curb gambling among children aged 8 to 17 in Ghana.

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Section: Discussionmentioning

confidence: 99%

Prevalence, predictors and consequences of gambling on Children in Ghana

et al. 2022

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“…In addition to the popularity of the given sport, the data can show interest in a specific sporting event only. Thus, this represents a deviation in the determination of the sport type's popularity (Killick and Griffiths 2021).…”

Section: Betting Companiesmentioning

confidence: 99%

Determination and Quantification of Foreign Interest in Sports Using Selected Variables for the Support of Appraising Investments in Sports by Businesses and States

Varmus

Mičiak

Kubina

et al. 2023

JRFM

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The evaluation of the effectiveness of invested funds requires relevant data. This currently applies to investments in all areas of economic activity, including sports. The article’s aim is to determine the factors applicable to the quantification of interest in sports in selected countries. From the perspective of state funding of sports, foreign interest in sports is a part of the mechanism of allocating resources (situated in the Slovak Republic). For businesses, sponsoring sports organizations is a part of their activities connected to the concept of corporate social responsibility and environmental, social, and governance-related indicators. In both cases, it is important to have the necessary background data so that the entities responsible can correctly evaluate the effectiveness and return on such investments. The Czech Republic, Germany, Poland, and Hungary were selected to determine foreign interest in sports. These variables were selected for data analysis to quantify foreign interest in sports: competitions and tournaments, registered athletes, and keyword searches in Google trends. The variables predetermined the methods of data collection and statistical analysis. The main results lead to more accurate data for decision-making on investments in sports. The most popular sports in the given countries based on the interest quantification were identified.

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“…Given the nature and scale of issues caused by gambling, research has sought to investigate factors that may contribute toward harm by encouraging riskier gambling behaviors. A recent meta-analysis highlighted gambling marketing as one such factor (Killick & Griffiths, 2022), with advertising exposure being related to more positive gambling attitudes, greater gambling intentions and riskier gambling behavior. Consequently, it is important for research to explore the types of marketing used by the gambling industry to identify elements that may encourage riskier behaviors.…”

Section: Introductionmentioning

confidence: 99%

Assessing the bets advertised on Twitter by gambling operators and gambling affiliates – an observational study incorporating simulation data to measure bet success

Houghton

Moss

2022

International Gambling Studies

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This study assessed bets advertised on Twitter by betting operators and affiliates, as well as their success. Bets advertised by 10 Twitter accounts were tracked over two weeks. Information recorded included: bet odds, bet type, number of times advertised, and bet success. The success of bets was calculated based upon placing equal stakes on each bet and running four sets of 10,000 simulations, each of an increasing number of randomly chosen bets with fixed bet stake per bet from those recorded. Both operators and affiliates advertised around 140 bets per day at average decimal odds of 6.0, however affiliates posted each bet three-times more than operators. Only one-in-five bets advertised won. Affiliate bets led to a 12% loss of original stakes, whilst operator bets led to a 20% loss. Only 30% of 10,000 simulations of 14 randomly chosen bets led to profit, decreasing to 19% when the number of bets included in the simulation increased to 140. Findings raise concerns about the volume of bets advertised on social media with large expected losses. Simulation data demonstrates how the chance of making a profit decreases the more advertised bets are bet upon. Future research should explore bettors' responses to such marketing.

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Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

Cited by 10 publications

References 38 publications

Prevalence, predictors and consequences of gambling on Children in Ghana

Prevalence, predictors and consequences of gambling on Children in Ghana

Determination and Quantification of Foreign Interest in Sports Using Selected Variables for the Support of Appraising Investments in Sports by Businesses and States

Assessing the bets advertised on Twitter by gambling operators and gambling affiliates – an observational study incorporating simulation data to measure bet success

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