2020 International Conference on Advanced Computer Science and Information Systems (ICACSIS) 2020
DOI: 10.1109/icacsis51025.2020.9263216
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Impact of Strategic Alignment on Company Performance: An approach based on performance indicators system design

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Cited by 4 publications
(3 citation statements)
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“…Reference [36] shows that AI can help to construct a good marketing strategy by giving information to the decisionmaker. The study in [37] also confirms this, showing that AI can construct a strategy to retain customers by analyzing past data. The study in [38] justified it by showing how AI is utilized to analyze data to help construct and align IT-Business strategy.…”
Section: ) Strategy Alignmentsupporting
confidence: 64%
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“…Reference [36] shows that AI can help to construct a good marketing strategy by giving information to the decisionmaker. The study in [37] also confirms this, showing that AI can construct a strategy to retain customers by analyzing past data. The study in [38] justified it by showing how AI is utilized to analyze data to help construct and align IT-Business strategy.…”
Section: ) Strategy Alignmentsupporting
confidence: 64%
“…Finally, AI can also be utilized in the Check stage of IT Governance [40], which shows that after it gives product recommendations to the customer, it can also evaluate the effectiveness of those recommendations to find ways to improve. Reference [37] also shows the same thing with customer retention strategy: how AI is used to help analyze data to help strategy construction and can also be used to evaluate the strategy. The study in [43] shows AI being used to analyze and evaluate the organizational business model and business process to see if there is a problem with the process and/or model.…”
Section: ) Strategy Alignmentmentioning
confidence: 99%
“…Azzouz et al [20] proposed a generic approach for designing, implementing and exploiting a performance indicator system based on the concept of alignment. The authors use the definition of the Performance Indicators System as an essential element used in business management to fulfill this process.…”
mentioning
confidence: 99%