Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

Francisco, Evelina; Fardos, Nadira; Bhatt, Aakash; Bizel, Gulhan

doi:10.5539/ijms.v13n2p20

Cited by 25 publications

(26 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Such behaviour can be controlled by following Lewandowsky and Cook's (2020) suggested 'prebunking' and 'debunking' strategy in cognitively empowering citizens against mass manipulation, although the process appears to be more difficult than previously thought. More aggressive mass media promotion of truth and fact dissemination, along with celebrity, government organization and humanitarian agency-based opinion leadership, are essential in breaking the social networks and chains of disinformation propagation (Francisco et al, 2021). A number of recent studies have advocated such an approach, but our study demonstrates what type of strategic messages need to be crafted in order to counteract deeply rooted ideological sentiments within disinformation campaigns.…”

Section: Theoretical Implicationsmentioning

confidence: 89%

Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic

Das

Ahmed

2021

IIM Kozhikode Society & Management Review

View full text Add to dashboard Cite

Digital media and citizen journalism has escalated the infiltration of fake news attempting to create a post truth society (Lazer et al., 2018). The COVID-19 pandemic has seen a surge of misinformation leading to anti-mask, anti-vaccine and anti-5G protests on a global scale. Although the term ‘misinformation’ has been generalized in media and scholarly work, there is a fundamental difference between how misinformation impacts society, compared to more strategically planned disinformation attacks. In this study we explore the ideological constructs of citizens towards acceptance or rejection of disinformation during the heightened time of a COVID-19 global health crisis. Our analysis follows two specific disinformation propagandas evaluated through social network analysis of Twitter data in addition to qualitative insights generated from tweets and in-depth interviews.

show abstract

Section: Theoretical Implicationsmentioning

confidence: 89%

Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic

Das

Ahmed

2021

IIM Kozhikode Society & Management Review

View full text Add to dashboard Cite

show abstract

“…By conducting an online survey, it was found that younger Instagram users, aged 18-24, tend to follow influencers, especially those who they identify with, and those who are transparent and authentic in advertising. They tend to trust such influencers and are more willing to purchase goods recommended by them (Francisco et al, 2021). In Indonesia, the government´s decision to stay at home and work from home was considered/perceived as detrimental, as not everybody could work from home, and many employees were laid off.…”

Section: Literature Reviewmentioning

confidence: 99%

Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services

Dušek

Cudlínová

2022

JoTS

View full text Add to dashboard Cite

The paper focuses on the social network Instagram and its use by Czech university students during the COVID-19 pandemic lockdowns with restricted travel and services in comparison to typical Instagram activity in the pre-pandemic period. As Instagram specializes in visuals, it is perceived as an attractive online tool for promoting a wide range of products and services, including hospitality services and tourism destinations. The research aimed to determine which aspects of the use of this social network were affected by the pandemic lockdown period in 2020 among the young generation of active Instagram users. The analysis of data collected from a survey of 1138 respondents, for example, showed that students often started to follow new topics - especially in the areas of politics, health, personal development, sports, or hospitality services - in the context of the pandemic and its associated restrictions. At the same time, they started to spend more time on Instagram daily, typically 1-3 hours longer than they did in the pre-pandemic period. The analysis findings suggest that this social network should be seen as an increasingly important tool for effective online communication with the younger generation with tertiary education.

show abstract

“…In a modern way, producers should engage the influencer and other customers who satisfy the honey product of brand X. Fransisco et al (2021) suggested that more brands used influencers to market their products during this pandemic. Many brands have had to also change their way of promotion by advocating the use of masks and social distancing.…”

Section: Honey Productmentioning

confidence: 99%

Hybrid Model of MSMEs for Livestock Hype Product Facing Consumer Sudden Shift on Pandemics

2021

View full text Add to dashboard Cite

Pandemic covid-19 breakout has a massive impact on the MSMEs sector. The majority of producers could not survive due to unpreparedness to face the economic shock due to declining purchasing power. So that, the research was designed to create a resilient strategy for business through a hybrid model with an analysis of planned behavior theory. The research focuses on livestock products that currently excites the community, intended for role models of agricultural food products as perishable food and susceptible to an unbalanced market. So that, the decline in purchasing power of the consumers is imbalanced with availability and vice versa. The selected products are mozzarella cheese and honey. The research used an interview survey method with producers and consumers. Data analysis used game theory to design a model that conforms to the condition of the business. Results of the research showed that hybrid model of MSMEs for mozzarella and honey (livestock products which are hype during a pandemic) has the optimization of strategy to bring more adaptive business into reality by improvising strategy of popularity for mozzarella product of brand X and improvisation from an advocacy perspective for a honey product of MSMEs brand X. MSMEs products have opportunity to acquire market and compete with big companies in each product because it has superiority that would be able to meet the consumer needs and conform to the purchasing power.

show abstract

Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

Cited by 25 publications

References 11 publications

Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic

Rethinking Fake News: Disinformation and Ideology during the time of COVID-19 Global Pandemic

Instagram Use among Czech Young Generation during COVID-19 Lockdown Period with Restricted Travel and Services

Hybrid Model of MSMEs for Livestock Hype Product Facing Consumer Sudden Shift on Pandemics

Contact Info

Product

Resources

About