This study investigated the influence of Dynamic Capabilities (DC) and Digital Transformation (DT) on Business Resilience During the COVID-19 Pandemic. Using cross-sectional data from 388 micro, small, and medium enterprises (MSMEs) of beekeeping in Indonesia. Furthermore, the data were analyzed by Structural Equation Model (SEM) analysis and executed by SmartPLS 3.0 software. The main results of this study indicate that DC plays an important role in improving MSMEs’ DT. However, the essential role of DT on firm resilience only happened for micro, small, and medium firms of family businesses. However, DT has an insignificant effect on firm resilience in small nonfamily businesses. Yet, the effect of DC on firm resilience is mediated by DT. Nevertheless, our empirical findings indicate heterogeneous effects among micro, small, and medium firms. Based on the study’s findings, we suggested that the policy implication in developing beekeeping firms should be more specific based on the firm scale. The results of this study can be generalized to the national level to inform decision-making regarding the intangible assets of MSME livestock products in developing countries. The findings are also relevant to other livestock products, which tend to be dynamic during a crisis.

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

The lazy economy era can support agro-educational tourism for dairy to engage millennial consumers through dairy products. Agro tourism has become an alternative to developing a dairy business. The tourism sector has become a market trend in the leisure economy strategy as a stimulator for economic development in rural areas. Brand has become a major concern for millennial consumers, and it can influence consumer psychology regarding purchasing decisions for agricultural products. It was changed when a pandemic caused a mega shift due to the changing purchasing power of society, especially the assessment of brands. Producers have been unable to rebrand because it has been difficult to understand the characteristics of millennial consumers who are disloyal and the changes in purchasing power during the leisure economics era, so this research aims to synthesize brand equity in the millennial era through meta-analysis with 7 studies published from 2015-2020 (era business-defined IT in 2015). This analysis helped researchers build many kinds of information from several pieces of research that were in line with brand behaviour. It would be a contribution for producers to review consumer behaviour when facing uncertainty. Based on the synthesis results from 7 studies, it is clear that Indonesian millenial consumers have the same perspective on determining purchasing decisions through brand equity. Producers should adapt to adjusting consumer needs based o n social experience as the main element in the mega-shifting phase to obtain market segmentation in accordance with new market trends in order to engage millennial consumers during the sudden shift in economics.Producers should ma ke a brand strategy in this challenging time through empathy, authenticity, and credibility approaches to local products of agrotourism as a developing dairy business..

<p>Penelitian dilaksanakan di Kecamatan Bululawang Kabupaten Malang dengan<br />tujuan untuk mengetahui besarnya biaya produksi, penerimaan, pendapatan<br />dan kelayakan usaha peternakan broiler. Metode yang digunakan adalah metode<br />survey. Pengambilan sampel secara purposive random sampling terhadap 69 peternak berdasarkan jumlah kepemilikan ternak. Pengumpulan data diperoleh dengan wawancara dan penyebaran kuisioner terstruktur. Data dianalisis menggunakan analisis biaya dan R/C ratio. Hasil analisis menunjukkan bahwa biaya tetap sebesar Rp. 3.167.031, biaya variabel sebesar Rp. 161.697.460, penerimaan total sebesar Rp. 183.335.616, keuntungan sebesar Rp. 18.471.124. Usaha peternakan broiler di Kecamatan Bululawang layak untuk dikembangkan, dengan nilai analisa R/C ratio yaitu sebesar &gt; 1 (rata-rata 1,11).</p>

ABSTRACT:The objective of the study was aimed to analyze the socio-economic factors of consumers on the demand of eggs and analyze the elasticity of egg demand in Malang Raya. The research was conducted in Malang regency, Malang city and Batu city. The research method was conducted by survey. The number of respondents was 150 people so that each region consists of 50 respondents. Data analysis using natural CobbDouglas's logarithm. The results of the analysis showed that the factors that influence the elasticity of egg demand in Malang Raya were the price of laying egg, income, number of family, education and gender. Price elasticity on demand of chicken eggs was elastic with a value of -2.301. The value of income elasticity of chicken egg demand is 0.285 means that it was inelastic, then the egg of chicken was normal. The value of cross price elasticity between demand of chicken eggs against milkfish was -2,289 meaning that milkfish was a substitute for laying egg.