ABSTRACT:The objective of the study was aimed to analyze the socio-economic factors of consumers on the demand of eggs and analyze the elasticity of egg demand in Malang Raya. The research was conducted in Malang regency, Malang city and Batu city. The research method was conducted by survey. The number of respondents was 150 people so that each region consists of 50 respondents. Data analysis using natural CobbDouglas's logarithm. The results of the analysis showed that the factors that influence the elasticity of egg demand in Malang Raya were the price of laying egg, income, number of family, education and gender. Price elasticity on demand of chicken eggs was elastic with a value of -2.301. The value of income elasticity of chicken egg demand is 0.285 means that it was inelastic, then the egg of chicken was normal. The value of cross price elasticity between demand of chicken eggs against milkfish was -2,289 meaning that milkfish was a substitute for laying egg.

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

<p>Penelitian dilaksanakan di Kecamatan Bululawang Kabupaten Malang dengan<br />tujuan untuk mengetahui besarnya biaya produksi, penerimaan, pendapatan<br />dan kelayakan usaha peternakan broiler. Metode yang digunakan adalah metode<br />survey. Pengambilan sampel secara purposive random sampling terhadap 69 peternak berdasarkan jumlah kepemilikan ternak. Pengumpulan data diperoleh dengan wawancara dan penyebaran kuisioner terstruktur. Data dianalisis menggunakan analisis biaya dan R/C ratio. Hasil analisis menunjukkan bahwa biaya tetap sebesar Rp. 3.167.031, biaya variabel sebesar Rp. 161.697.460, penerimaan total sebesar Rp. 183.335.616, keuntungan sebesar Rp. 18.471.124. Usaha peternakan broiler di Kecamatan Bululawang layak untuk dikembangkan, dengan nilai analisa R/C ratio yaitu sebesar &gt; 1 (rata-rata 1,11).</p>

: This research was aimed at determining the factors that influence the demand for eggs in the City

This study aims to determine and analyze the supply chain management information system of duck meat at Madura Island, East Java, Indonesia. Respondents of the study were duck farmers, intermediate traders, suppliers, fried duck restaurants, and consumers. Primary data of the study was gathered using structured questionnaires consists flow of information, material, and financial along the supply chain. Secondary data was provided by related institution. Method dutilized in this study was survey with purposive sampling and snowball sampling. Data collected in this research was analyzed with qualitative descriptive analysis. Results showed that the flow of information in the supply chain of duck meat at Sinjay Duck Restaurant was including the purchasing DOD, Feed and Vitamins/Medicines. Information of duck breeders to duck traders and duck suppliers. The flow of products in the supply chain of duck meat at Sinjay Duck Restaurant explains the quantity and quality of the product.