“…Globally, impact sourcing may employ as many as 561,000 people and may generate as much as US$20 billion (Accenture, 2012;Avasant, 2012;Everest Group, 2014;Monitor Inclusive Markets, 2011). Case studies have examined companies that aim to help such varied populations as the poor, Native American tribe members, ultraorthodox Jewish women, and prisoners (e.g., Gino & Staats, 2012;Heeks & Arun, 2010;Lacity, Carmel, & Rottman, 2011;Lacity et al, 2012Lacity et al, , 2014.…”