“…That is, below a certain threshold, retailers are free to increase prices and hence margins, since consumers still perceive search costs as higher than the increased price (Ben Kaabia & Gil, ; Borenstein et al., ). Additional causes of APT have been debated, including substitutability between agricultural and other marketing inputs (Bettendorf & Verboven, ; McCorriston, Morgan, & Rayner, ), adjustment costs (Azzam, ; Chavas & Mehta, ), product perishability (Santeramo, ; Santeramo & von Cramon‐Taubadel, ; Ward, ), policy intervention (Brümmer, Von Cramon‐Taubadel, & Zorya, ; Cacchiarelli, Lass, & Sorrentino, ; Esposti & Listorti, ; Ihle, Brümmer, & Thompson, ; Kinnucan & Forker, ; Lee & Gómez, ; Santeramo & Cioffi, ), asymmetric information (Bailey & Brorsen, ), and inventory costs (Reagan & Weitzman, ). Tifaoui and von Cramon‐Taubadel () recently investigated the impact of the temporary sale price (TSP) on PT for butter in Germany, arguing that the “valleys” generated from TSP increase the speed and asymmetry of vertical PT.…”