Implementation of Strategic Alternatives and Strategies for Changes to Enterprises Under Crisis Conditions

Abstract

Urgency of the research. To ensure long-term existence and development, entrepreneurs should realize the need to compare the trends of the external and internal environment of functioning when achieving the goals set. Target setting. An important and unresolved issue for all managers when enterprises under crisis conditions are the implementation of strategic alternatives and change strategies for industrial enterprises. Actual scientific researches and issues analysis. Formation of strategies for implementation of changes and enterprise strategic set is a subject of strategic management, which has been investigated by many scholars, namely: