regulation of legal relations, which will boost efficiency of the activities. The matrix is built on the basis of the calculated in previous researches generalizing indicator of the effectiveness of activities and complex indicator of social responsibility.Keywords: social responsibility, productivity activities, component productivity activities, consistency of purposes and interests, complex indicator of enterprise social responsibility, generalizing productivity activities indicator of enterprise, matrix Social responsibility -Productivity activities.DOI: 10.21272/mmi.2017.3-25Statement of the problem. The attention of the world community and almost all countries is being increasingly focused on the social side of activities of enterprises. This concerns enterprises of all forms of the ownership in any field of activities, despite their geographical location. Therefore, in the current economic conditions more and more enterprises begin to pay attention to issues of social responsibility.As soon as the development of enterprises growing and also international management standards are being introduced, managers begin to offer a system of social responsibility in daily activities. They realize that socially responsible behavior helps to increase the cost of companies and the value of sales of the products, to improve the image, it gives more opportunities to motivate the staff and increases the effectiveness of the activities in general.Analysis of recent researches and publications. A significant contribution to the study of problems related to social responsibility of the enterprise, have been made by domestic and foreign scientists: H.

66Harafonova O. I., Zhosan G. V., Yankovoi R. V 10.25140/2410-9576-2017-2-3(11)-66-71 Urgency of the research. Improving product quality in a competitive environment is one of the most important and challenging tasks for any manufacturer of goods and services. The problem of quality is particularly acute at the present stage of market relations development, when domestic producers have to face fierce competition not only on the external market, but also on the domestic one.The economic reforms are undertaken, the gradual transition from the producer's market to the buyer's market, to the protection of consumer rights raise sharply the question of clarifying the methodological foundations of product quality management.Target setting. In current economic conditions the main task of enterprises is to increase competitiveness in the market. Every day the number of companies is growing, small and medium businesses are developing so it is necessary to introduce the latest management systems and organizations in order to survive in such conditions. The practice of financial and economic activity of enterprises shows that companies specializing in one sphere and having approximately equivalent financial and material resources quite often receive different profits. As a rule manufacturers financial prosperity can be achieved only with high-quality and competitive products or services. Problems of quality, competitiveness and quality control become a key factor for Ukrainian organizations. This lead to a high growth of interest in strategy of quality issues and search for methods and approaches to address them.Currently, there are many different methods and approaches to assess the effectiveness of quality management systems. The main provisions for evaluating the effectiveness of the quality management system are described in ISO 9001 standards. First of all, this relates to the activity of the management for the analysis and further improvement of the enterprise quality system.Actual scientific researches and issues analysis. Famous scientists made a significant contribution to the development of the theory, methodology and history of product quality management The statement of basic materials. The ISO abbreviation stands for International Organization for Standardization. This is an organization that is a worldwide federation of national standardization organizations.ISO standards were first introduced in 1987. After that every 6-7 years the standard is reviewed and refined. For today, five versions have already been released, with the latest ISO 9001:2015 being released in September 2015 (Tab. 1).Today more than 150 countries in the world are ISO members which are represented by national standardization organizations. More than 17,000 international standards were published in various fields of activity during the period of the organization the existence. The beginning was laid in the period of rapid production rise and, as a consequence, a powerful development of trade between large industrialized countries. The i...

Àíîòàö³ÿ.  ñòàòò³ ðîçãëÿäàþòüñÿ ð³çí³ ìåòîäè àíòèêðèçîâîãî óïðàâë³ííÿ ï³äïðèºìñòâà, ÿê³ îáóìîâëåí³ íåñòàá³ëüíèì çîâí³øí³ì ñåðåäîâèùåì. Àíàë³çóþòüñÿ íàñë³äêè ä³ÿëüíîñò³ ñó÷àñíîãî ï³äïðèºìñòâà â óìîâàõ ñèñòåìíèõ êðèçîâèõ ÿâèù, êîíêóðåíòíî¿ áîðîòüáè, ïîñèëåííÿ aeèòòº-çäàòíîñò³ ï³äïðèºìñòâà. Íàäàþòüñÿ ïðàêòè÷í³ ðåêîìåíäàö³¿ òà ìîäåë³ ïîâåä³íêè îðãàí³çàö³é ó êðèçîâèõ ñèòóàö³ÿõ, àëãîðèòìè ä³é ó òèïîâèõ êðèçîâèõ ñòàíàõ ï³äïðèºìñòâ. Êëþ÷îâ³ ñëîâà: àíòèêðèçîâå óïðàâë³ííÿ, ñòðàòåã³÷íå óïðàâë³ííÿ, ñó÷àñíå ï³äïðèºìñòâî, ñèñòåìíà êðèçà, êðèçîóòâîðþþ÷³ ïðîöåñè. Àííîòàöèÿ.  ñòàòüå ðàññìàòðèâàþòñÿ ðàçëè÷íûå ìåòîäû àíòèêðèçèñíîãî óïðàâëåíèÿ ïðåäïðèÿòèåì, âûçâàííûå íåñòàáèëüíîé âíåøíåé ñðåäîé. Àíàëèçèðóþòñÿ ïîñëåäñòâèÿ äåÿòåëüíîñòè ñîâðåìåííîãî ïðåäïðèÿòèÿ â óñëîâèÿõ ñèñòåìíûõ êðèçèñíûõ ÿâëåíèé, êîíêóðåíòíîé áîðüáû è ïîâûøåíèÿ aeèçíåñïîñîáíîñòè ïðåäïðèÿòèÿ. Äàíû ïðàêòè÷åñêèå ðåêîìåíäàöèè è ìîäåëè ïîâåäåíèÿ îðãàíèçàöèé â êðèçèñíûõ ñèòóàöèÿõ, àëãîðèòìû äåéñòâèé â òèïè÷íûõ êðèçèñíûõ ñîñòîÿíèÿõ ïðåäïðèÿòèé. Êëþ÷åâûå ñëîâà: àíòèêðèçèñíîå óïðàâëåíèå, ñòðàòåãè÷åñêîå óïðàâëåíèå, ñîâðåìåííîå ïðåäïðèÿòèå, ñèñòåìíûé êðèçèñ, êðèçèñîîáðàçóþùèå ïðîöåññû.Abstract. The article examines various methods of crisis management of the enterprise, which are caused by an unstable external environment. The consequences of the activity of a modern enterprise in the conditions of systemic crisis phenomena, competitive struggle, and increasing the viability of the enterprise are analyzed. Practical recommendations and models of organizations' behavior in crisis situations, algorithms of actions in typical crisis states of enterprises are given.

Urgency of the research. To ensure long-term existence and development, entrepreneurs should realize the need to compare the trends of the external and internal environment of functioning when achieving the goals set. Target setting. An important and unresolved issue for all managers when enterprises under crisis conditions are the implementation of strategic alternatives and change strategies for industrial enterprises. Actual scientific researches and issues analysis. Formation of strategies for implementation of changes and enterprise strategic set is a subject of strategic management, which has been investigated by many scholars, namely:

УПРАВЛІННЯ ПІДПРИЄМСТВОМThe research objective. Thus, the need to develop a budgeting system that adequately meets the challenges of the environment, leading to the need for a system of budgets at the company, which operates in the field of agriculture.The statement of basic materials. In the article considered the features of budgeting mechanism on the example of agricultural complex. Indicated that the poor state of agricultural enterprises caused by lack of budgeting mechanism. The specified mechanism will allow companies to carry out effective agribusiness management and anticipate negative trends.Conclusions. Application to domestic enterprises effective budget systems requires the formation of specific preconditions (organizational, economic, social, technical, etc.)