The article is devoted the analysis of successful experience of application of financial instruments of stimulation of investment activity in foreign countries. Certainly, what aspects of foreign experience in this sphere it is expedient to apply in Ukraine.The key factors of success of the use of financial tool are in detail considered for activation of investing at the USA, France, Germany, Great Britain, Japan, Georgia, Sweden, China, Poland. Argued, that for realization of foreground jobs in relation to activation of investment activity, as financial basis of innovative changes in an economy, it is expedient to use complex approach in relation to application of the noted instruments.An accent is done on importance of application of tax incentives of development and support of investment activity. It predetermines the search of the most ponderable financial instruments of influence in the context of investment activity. Resulted argumentation in relation to forming of investment infrastructure, integration in global investment space, forming of tax and other economic preferences for investors, that, unlike present, basic directions of world investment development determine and extend the spatial limits of distribution of the technological modes and synchronizations of structural changes will promote on the basis of authentication of directions of forming of investment resource of Ukraine in a prospect.It should be noted that in Ukraine experience economic the developed countries it can not be simply carried, it is necessary to take into account the specific of country and adequately to assess the modern economic situation.

Àíîòàö³ÿ.  ñòàòò³ ðîçãëÿäàþòüñÿ ð³çí³ ìåòîäè àíòèêðèçîâîãî óïðàâë³ííÿ ï³äïðèºìñòâà, ÿê³ îáóìîâëåí³ íåñòàá³ëüíèì çîâí³øí³ì ñåðåäîâèùåì. Àíàë³çóþòüñÿ íàñë³äêè ä³ÿëüíîñò³ ñó÷àñíîãî ï³äïðèºìñòâà â óìîâàõ ñèñòåìíèõ êðèçîâèõ ÿâèù, êîíêóðåíòíî¿ áîðîòüáè, ïîñèëåííÿ aeèòòº-çäàòíîñò³ ï³äïðèºìñòâà. Íàäàþòüñÿ ïðàêòè÷í³ ðåêîìåíäàö³¿ òà ìîäåë³ ïîâåä³íêè îðãàí³çàö³é ó êðèçîâèõ ñèòóàö³ÿõ, àëãîðèòìè ä³é ó òèïîâèõ êðèçîâèõ ñòàíàõ ï³äïðèºìñòâ. Êëþ÷îâ³ ñëîâà: àíòèêðèçîâå óïðàâë³ííÿ, ñòðàòåã³÷íå óïðàâë³ííÿ, ñó÷àñíå ï³äïðèºìñòâî, ñèñòåìíà êðèçà, êðèçîóòâîðþþ÷³ ïðîöåñè. Àííîòàöèÿ.  ñòàòüå ðàññìàòðèâàþòñÿ ðàçëè÷íûå ìåòîäû àíòèêðèçèñíîãî óïðàâëåíèÿ ïðåäïðèÿòèåì, âûçâàííûå íåñòàáèëüíîé âíåøíåé ñðåäîé. Àíàëèçèðóþòñÿ ïîñëåäñòâèÿ äåÿòåëüíîñòè ñîâðåìåííîãî ïðåäïðèÿòèÿ â óñëîâèÿõ ñèñòåìíûõ êðèçèñíûõ ÿâëåíèé, êîíêóðåíòíîé áîðüáû è ïîâûøåíèÿ aeèçíåñïîñîáíîñòè ïðåäïðèÿòèÿ. Äàíû ïðàêòè÷åñêèå ðåêîìåíäàöèè è ìîäåëè ïîâåäåíèÿ îðãàíèçàöèé â êðèçèñíûõ ñèòóàöèÿõ, àëãîðèòìû äåéñòâèé â òèïè÷íûõ êðèçèñíûõ ñîñòîÿíèÿõ ïðåäïðèÿòèé. Êëþ÷åâûå ñëîâà: àíòèêðèçèñíîå óïðàâëåíèå, ñòðàòåãè÷åñêîå óïðàâëåíèå, ñîâðåìåííîå ïðåäïðèÿòèå, ñèñòåìíûé êðèçèñ, êðèçèñîîáðàçóþùèå ïðîöåññû.Abstract. The article examines various methods of crisis management of the enterprise, which are caused by an unstable external environment. The consequences of the activity of a modern enterprise in the conditions of systemic crisis phenomena, competitive struggle, and increasing the viability of the enterprise are analyzed. Practical recommendations and models of organizations' behavior in crisis situations, algorithms of actions in typical crisis states of enterprises are given.

Urgency of the research. To ensure long-term existence and development, entrepreneurs should realize the need to compare the trends of the external and internal environment of functioning when achieving the goals set. Target setting. An important and unresolved issue for all managers when enterprises under crisis conditions are the implementation of strategic alternatives and change strategies for industrial enterprises. Actual scientific researches and issues analysis. Formation of strategies for implementation of changes and enterprise strategic set is a subject of strategic management, which has been investigated by many scholars, namely: