The substantiation of the strategy of social responsibility of the enterprise with the aim of providing efficiency of its activities

Abstract

regulation of legal relations, which will boost efficiency of the activities. The matrix is built on the basis of the calculated in previous researches generalizing indicator of the effectiveness of activities and complex indicator of social responsibility.Keywords: social responsibility, productivity activities, component productivity activities, consistency of purposes and interests, complex indicator of enterprise social responsibility, generalizing productivity activities indicator of enterprise, matrix Social responsibility -Productivity activities.DOI: 10.21272/mmi.2017.3-25Statement of the problem. The attention of the world community and almost all countries is being increasingly focused on the social side of activities of enterprises. This concerns enterprises of all forms of the ownership in any field of activities, despite their geographical location. Therefore, in the current economic conditions more and more enterprises begin to pay attention to issues of social responsibility.As soon as the development of enterprises growing and also international management standards are being introduced, managers begin to offer a system of social responsibility in daily activities. They realize that socially responsible behavior helps to increase the cost of companies and the value of sales of the products, to improve the image, it gives more opportunities to motivate the staff and increases the effectiveness of the activities in general.Analysis of recent researches and publications. A significant contribution to the study of problems related to social responsibility of the enterprise, have been made by domestic and foreign scientists: H.

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