Implications of Media Convergence in The Existence of Mass Media in Banten

Firdausi, Indrianti Azhar; Prayogi, Ichsan Adil; Pebriane, Saskia

doi:10.29313/mediator.v15i1.9964

Cited by 3 publications

(2 citation statements)

References 10 publications

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“…Metode pelaksanaan pada artikel pengabdian masyrakat ini adalah kualitatif dengan pendekatan studi kasus. Metode penelitian kualitatif memiliki tujuan untuk menjelaskan fenomena dengan rinci melalui pengumpulan data yang komprehensif (Firdausi et al, 2022). Metode penelitian kualitatif merupakan penelitian yang berkorelasi dengan ide, persepsi, pendapat, diamana kesemua ini sulit di ukur dengan angka.…”

Section: Metode Pelaksanaanunclassified

Pendampingan UMKM Berbasis E-Commerce dan Packaging di Desa Mancak Kabupaten Serang

2023

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This research is motivated by community service activities (student work lectures) carried out by Serang Raya University students, where one of the main targets is to find out how business communication is carried out by MSMEs Onion sticks from Mancak Village and to improve MSMEs to become more advanced. By using qualitative research methods and a case study approach, using Fatimah, who is the founder of this UMKM, and Febby Fitriani as the owner, the author finds that the UMKM Sticks of Mancak Village initially only used interpersonal communication by entrusting their products to stalls. around. Since it was founded in 2015, it was only in 2022 or to be precise after the service activities carried out by Serang Raya University students, this Stick MSME began rejuvenation with new packaging which had a positive impact on increasing product sales. In 2022, MSME Onion Sticks will start selling via the e-commerce Shopee, but with the complexity of e-commerce tools and the need for the latest or additional gadgets, therefore marketing through e-commerce has not run optimally. The SWOT analysis is also attached at the end of the discussion to provide positive input for the MSME Sticks of Mancak Village, particularly, and MSMEs for food products in general

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Section: Metode Pelaksanaanunclassified

Pendampingan UMKM Berbasis E-Commerce dan Packaging di Desa Mancak Kabupaten Serang

2023

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“…Media sosial lebih sering diguanakan sebagai alat untuk mengetahui informasi terkini serta saling terbuhung dengan pengguna media sosial lainnya. Perkembangan media massa berupa konvergensi media digital tentu menjadi tantangan sendiri, karena penyampaian informasi yang lebih cepat, jumlah pengguna media digital juga bertambah seiring dengan berkembangnya variasi media komunikasi berbasis internet (Firdausi et al, 2022).…”

Section: Pendahuluanunclassified

Disrupsi Fungsi Media Baru: Sebuah Studi Kasus

Prayogi

Firdausi

Putri

2023

JLMK

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This article discusses the process of disrupting the function of new media. The purpose of this study is to explain how the media has changed its function as a public information service provider to become a company that produces content with profit priority. Using a qualitative research method with a case study approach to a national-scale local media in Banten, the author attempts to describe the disruption of the function of new media. Using Vincent Mosco's political economy theory of communication and a case study on local media with a national network, the author tries to reveal how new media currently functions. The results of our research found that the Radar Banten print media has been used for political or other interests, through titles or news content that has been made, the case that happened to Ratu Atut Chosiyah, the former governor of Banten who was implicated in a corruption case, is one of them. The function of the mass media, which is to provide information to the public, is disrupted because the goals of the mass media are currently more oriented toward group interests and profit. Radar Banten as a mass media that already has a digital version, trying to meet the needs of the public even though it still has many shortcomings, the true function of new media that is carried out by Radar Banten is still in the process of getting to a better stage.

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Biculturalism Badui people's identity: a case study on Seba Badui 2023

Kurniawati,

Putri,

Prayogi

et al. 2023

Indonesian Journal of Communications Studies

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This research discusses how an indigenous community assimilates two divergent cultures in the wake of Globalisation, specifically focusing on the influence of technology. The subject of this study is the Baduis people of Banten. Drawing upon McLuhan's media ecology theory, this qualitative research adopts a case study approach. The research centres on the Badui people, focusing on the Baduy Seba activities that transpired in April 2023. The primary aim is to examine how this Indigenous society, which initially resisted technology, eventually engages in the process of cultural acculturation. The findings of this study reveal that the Banten Baduis people demonstrate a reserved demeanour in the face of Globalisation's influence, choosing to embrace change cautiously while still preserving their core values. This cautious and adaptive attitude of the Baduis people towards the swift influence of technology reflects their biculturalism, where they successfully blend their traditional customs with aspects of the modern world.

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Implications of Media Convergence in The Existence of Mass Media in Banten

Cited by 3 publications

References 10 publications

Pendampingan UMKM Berbasis E-Commerce dan Packaging di Desa Mancak Kabupaten Serang

Pendampingan UMKM Berbasis E-Commerce dan Packaging di Desa Mancak Kabupaten Serang

Disrupsi Fungsi Media Baru: Sebuah Studi Kasus

Biculturalism Badui people's identity: a case study on Seba Badui 2023

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