“…2 We also refer to importers as resellers, intermediaries, or distributors, 3 We refer to distributor-level competition as internal competition to contrast it with external (market-level) competition provide the importer with superior benefits and keep the working relationship fruitful and lively (Hallén, Johanson, & Seyed-Mohamed, 1991). Some authors therefore speak of a customer relationship between the exporter and the importer (Lye & Hamilton, 2001;Solberg & Nes, 2002). Consequently, the exporter may use its pricing policy to motivate the support for their business relationship (Argouslidis & Indounas, 2010;Banerjee, Mark, Dutta, & Ray, 2012;Cavusgil, 1996;Rosenbloom, 1990;Samiee, 1987).…”