“…Over the years, research findings in domestic markets have consistently revealed that culture can significantly affect distribution channel structure, strategy, and relationships (e.g., Byrne & Bradley, 2007;Hall, Knapp, & Winsten, 1972;Kaikati, 1993;Lohtia, Bello, & Porter, 2008;Nevins & Money, 2008;Rose & Shoham, 2004;Shimaguchi & Rosenberg, 1979;Skarmeas, Katsikeas, Spyropoulou, & Salehi-Sangari. 2008).…”