Improving e-business customer relationship management systems with multilevel secure data models

Selecting the preferable bancassurance alliance strategic by using expert group decision technique

“…(a) Customer Relationship Management (SC 8 ): Customer Relationship Management (CRM) leverages technology to coordinate business-customer interactions with the objective of building long-term customer loyalty (Jukic, Jukic, Meamber, & Nezlek, 2002 iar with the customer's preferences and buying behavior, thereby increasing its ability to satisfy the customer's needs more effectively. (b) Alliance risk (SC 9 ): Korhonen and Voutilainen (2006) argued that different alliance structure models have different possibilities to fail or do not live up to expectations.…”

Identifying the preferable bancassurance alliance structure from the bank's executive management perspective: analytic network process application

“…(a) Customer relationship management (SC 8 ): Customer relationship management (CRM) leverages technology to coordinate business-customer interactions with the objective of building long-term customer loyalty (Jukic, Jukic, Meamber, & Nezlek, 2002). Kamakura, Wedel, Rosa, & Mazzon (2003) have pointed out that crossselling can allow the fi rm to become more familiar with the customer's preferences and buying behaviour, thereby increasing its ability to satisfy the customer's needs more effectively.…”

Data Quality for Effective E-Commerce Customer Relationship Management

“…Companies have recognised that having a lot of versatile low-margin customers is less profitable than a few loyal high-margin customers: the purchase decile analysis (a refinement of the monetary decile analysis), applied to customer segmentation, shows that less than 1% of the customers make 10% of a company's total profit (Newell 2000). Companies that can deliver convenience and a positive purchasing experience to their customers seem to be the winners in this competitive environment (Jukic et al, 2002). Therefore, companies that were formerly productcentric have become customer-centric, focusing on one-to-one customer marketing.…”

“…Furthermore, the ultimate objective of CRM is to provide an efficient means of making the right offer to the right person at the right time through the right channel (Berson et al 2000;Rogers 1999). While there are a variety of CRM systems, studies have shown that 60% of these systems are inadequate (Jukic et al, 2002). Many issues may account for these failures, including inadequate attention devoted to providing quality customer data.…”