“…Decision-makers are influenced by numerous aspects when facing a certain decision (Fernandez-Huerga, 2008). Aspects that were found to influence RBP decision-making in other studies include personal feelings and emotions (Dincer & Dincer, 2013;McCuen & Shah, 2007), values (Hammann et al, 2009;Mudrack, 2007) business finances (Dincer & Dincer, 2013;Rodgers & Gago, 2004), requests from friends and family (Coppa & Sriramesh, 2013;Dincer & Dincer, 2013;Westerman et al, 2007), religion (Dincer & Dincer, 2013;King, 2006), competitive reasons (Cochius, 2006), morals (Dincer & Dincer, 2013;Rupp, 2011), and ethics (Dincer & Dincer, 2013). Morals are the underlying principles on which individuals base their decisions, while ethics is the application of morals to decisions (Van Wyk, 2016).…”