Indonesian consumers’ emotional and psychological factors in the nexus of fear of missing out (FOMO)

Abstract

This research examines the effect of emotional and psychological factors and their implications for fear of missing out (FOMO) on the online music platform. The object of this study is Spotify. The population in this study was respondents in Indonesia. The purposive sampling technique was used, where the sample criteria used consisted of Spotify users who have seen the Spotify Wrapped campaign at least once on social media. The SEM-AMOS is use to analyzed questionnaire data of 150 respondents. It was found that the varying psychological needs relatedness and unfulfilled psychological needs for self will positively affect FOMO. The result also shows that anticipated elation and anticipated envy from others have a positive effect on FOMO. It was also found that comforting rationalizations negatively influence FOMO and FOMO positively and significantly affect purchase intention. This study finds that comforting rationalization explains concerns about alternatives and offers behavioural mitigation that assist individuals to make their choices and reduce their FOMO.

The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali

“…FOMO affects buying interest indirectly through consumers' downstream desires. According to Yoga et al (2022), the higher the level of FOMO will increase the purchase intention on Spotify (positive effect).…”

“…If the desire of consumers who are influenced by FOMO is strong, it will also have an impact on increasing consumers' buying interest (Van Parijs, 2021). Similarly, according to Yoga, Sistadyani, Fatricia, Yuliant, and Basmantra (2022), a higher level of FoMO will positively increase the purchase intention on Spotify. These results are in accordance with previous research conducted by Good and Hyman (2020) that buying interest is most likely due to FOMO.…”

The Influence of Ewom and Fear of Missing Out in the Intention to Buy Skincare Products Through Tiktok

“…The commercial attraction of Skintific is qualified to make individuals experience Fear of Missing Out (FOMO), the commercial in question is the company's effort to make a profit (Hodkinson, 2019). According to (Yoga et al, 2022), attractiveness as a condition of FOMO can increase purchase intention when individuals anticipate positive outcomes. Therefore, companies must create attractive FOMO marketing because it can provide opportunities to increase sales volume for companies (Yoga et al, 2022).…”

“…According to (Yoga et al, 2022), attractiveness as a condition of FOMO can increase purchase intention when individuals anticipate positive outcomes. Therefore, companies must create attractive FOMO marketing because it can provide opportunities to increase sales volume for companies (Yoga et al, 2022).…”