Purpose In Indonesia, rubber is the most valuable export crop produced by small scale agriculture and plays a key role for inclusive economic development. This potential is likely to be not fully exploited. The observed concentration in the crumb rubber processing industry raises concerns about the distribution of export earnings along the value chain. Asymmetric price transmission (APT) is observed. The paper aims to discuss these issues. Design/methodology/approach This study investigates the price transmission between international prices and the factories’ purchasing prices on a daily basis. An auto-regressive asymmetric error correction model is estimated to find evidence for APT. In a subsequent step the rents that are redistributed from factories to farmers are calculated. The study then provides estimations of the size of this redistribution under different scenarios. Findings The results suggest that factories do indeed transmit prices asymmetrically, which has substantial welfare implications: around USD3 million are annually redistributed from farmers to factories. If the price transmission was only half as asymmetric as it is observed, the majority of this redistribution was re-diverted. Originality/value This study combines the approaches of non-parametric and parametric estimation techniques of estimating APT processes with a welfare perspective to quantify the distributional consequences of this intertemporal marketing margin manipulation. Especially the calculation of different scenarios of alternative price transmissions is a novelty. The data set of prices on such a disaggregated level and high frequency as required by this approach is also unique.

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This research examines the effect of emotional and psychological factors and their implications for fear of missing out (FOMO) on the online music platform. The object of this study is Spotify. The population in this study was respondents in Indonesia. The purposive sampling technique was used, where the sample criteria used consisted of Spotify users who have seen the Spotify Wrapped campaign at least once on social media. The SEM-AMOS is use to analyzed questionnaire data of 150 respondents. It was found that the varying psychological needs relatedness and unfulfilled psychological needs for self will positively affect FOMO. The result also shows that anticipated elation and anticipated envy from others have a positive effect on FOMO. It was also found that comforting rationalizations negatively influence FOMO and FOMO positively and significantly affect purchase intention. This study finds that comforting rationalization explains concerns about alternatives and offers behavioural mitigation that assist individuals to make their choices and reduce their FOMO.

Sainsbury’s is the second largest supermarket chain in the UK after Tesco. However, Sainsbury’s has been losing market share to its competitors, the biggest grocery retailer, Tesco and ASDA, the US retailer, which has a market share of 17% now.  Hence, in order to increase its market share, Sainsbury’s made a new strategic step by joining Nectar Loyalty Program. The Nectar loyalty program is a crucial part of the strategy of Sainsbury’s. The retailer was convinced that a strong and attention-getting new rewards program could help in improving current market position. The main advantages of using the Nectar Card were based on the ease of achieving rewards by collecting points into one combined account. After one year, Nectar’s collector base was already bigger than the collector base of its largest competitor, Tesco. In addition, based on the satisfaction survey, most of the Nectar’s collectors rated Nectar as better than other loyalty programs. Nectar offers Sainsbury’s detailed information about what their customers are doing day-to-day. Sainsbury’s can use  this information to decide which stock to convey in which stores. The Nectar also helps Sainsbury’s in better and more efficient targeting of its customers. The Nectar program that is based on partnership among various sponsors has some advantages and some drawbacks compared to a single vendor loyalty program, like the program of Tesco. Sainsbury’s, as the most important sponsor, has profited from the participation in the program in customer lift, acquisition, retention and up-selling. Now, it is highest time for Sainsbury’s to decide, whether Nectar is the most suitable strategic approach to respond to recent changes in its market position Therefore, the problem statement originating from the case study is as follows: Should Sainsbury’s stay with the Nectar loyalty program in order to gain market share of 5% and increase average share of wallet of its customers by 10% in the upcoming 5 years?

In this research an experimental study has to be designed. The goal is to develop an experimental procedure that will answer the research question of choice. Subjects for research questions were given to choose from. The research question we have chosen is: “Is making a shopping list an effective way of preventing consumers from making impulse purchases?” This research question is chosen because it seems quite logical that people with a shopping list will only buy the products on that list. They most probably will look only on the list and look for the products in the store rather than looking around in the store and pick products they see and think they’re also nice to have. To make things a bit more interesting, we have modified this research question and added an extra variable is added, being “time”. It might be interesting to see whether people who have a shorter time to shop will only buy the most necessary products. People with less time cannot walk around in the store calmly and evaluate many products for necessity. Our research question is as follows: “Are the use of a shopping list and available time for shopping predictors for impulse buying?”